Feature Updates

Advertisers Can Now Use LinkedIn Category Data For Bing Search Targeting

The latest update to Bing Ads means that advertisers are now able to leverage data from LinkedIn across Text Ads, Shopping Ads, and most Bing Search products. Ever since Microsoft bought LinkedIn, Bing advertisers have been keen to take advantage of its audience data. Earlier this year, advertisers were given some access to LinkedIn targeting audience data, now it is available to all Bing advertisers. According to Bing, using data […]

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Bing Ads Now Includes Conversions Based On Time Of Ad Click

The latest update to Bing Ads means the search engine will now count conversions based on the time the user clicks the ad. This addition to conversion tracking will count conversions based on the time of the ad click. Bing revealed that this change is being implemented as a result of feedback from advertisers. It is designed to help advertisers better align their ads to the time of the click, […]

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Bing Ads Editor Supports In-Market Audiences

The latest update to Bing Ads means advertisers are now able to manage in-market audiences from Bing Ads Editor. In-market audiences are a targeting capability that makes use of artificial intelligence to create audiences based on people who have expressed interest in certain product categories. This audience is ideal for advertisers looking to target customers who are more inclined to purchase their product. Advertisers can also make use of in-market […]

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Bing Ads Launch New Machine Learning-Powered Insights

New updates to Bing Ads include a Competition Tab, Performance Insights and Location Recommendations. Competition Tab This reporting tab displays an overview of how the ad account has performed in comparison to competition over time. Within this, the recommendations tab offers suggestions that advertisers can take to improve results. Here, the suggestions and results are based on the ads within the account and its competitors. Performance Insights These performance insights […]

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Bing Ads Update Overview Tab and Report Downloads

Bing Ads has launched a number of updates and improvements in order to help advertisers save time. The latest updates to Bing Ads allow advertisers to get a faster look at performance insights; such updates include improvements to the Overview tab and report downloading. Updates within the Overview tab include the addition of new tiles and also several existing tiles being updated. This includes: Keyword Tile: Assesses and monitors the […]

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Bing Ads New Targeting Feature

Bing Ads introduce in-market audiences designed to target buyers that are ready to make a purchase. Bing Ads have launched ‘in-market audiences’, a new intent-based audience targeting option for campaigns. These audiences are designed to target users that Bing has determined as being ready to proceed with a purchase. In-market audiences follow the common theme of automation that is emerging within search. Bing utilises artificial intelligence (AI) to collate audience […]

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Bing Launch AI Powered Automated Extensions

Bing has launched automated extensions that are entirely powered by artificial intelligence. This new feature allows Bing to analyse huge amounts of data and discover new, more effective ways to ‘supplement your text ads with extensions’. For advertisers, this update enhances visibility and improves performance, with no physical action required.   Currently, automated extensions support the following formats: Automated Location Extensions Consumer Ratings Dynamic Ad Enhancements Dynamic Callouts Dynamic Partner […]

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Bing Ads Updating User Interface To Make Bulk Analysis And Changes Easier

Recent updates to Bing Ads means advertisers can now see and amend location target settings in bulk and get more detailed reporting from the Dimensions tab. Bing ads are updating the user interface to make it easier for advertisers to analyse and adjust campaigns. The first change is making it easier to adjust location target settings, including bid adjustments, in bulk across several campaigns. Before the update, to view location […]

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Bing Ads Improve Custom Audiences Targeting

LiveRamp integrates with Bing Ads to bring its search targeting features to the search engine. Bing Ads has joined forces with LiveRamp to deliver improved search targeting features for advertisers. LiveRamp is a provider of identity resolution services, meaning advertisers using Bing can utilise “people-based search capabilities” within Bing Custom Audiences. This integration now allows Bing Ads Custom Audiences to target and retarget search ads at an individual level. For […]

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Bing Merchant Center Introduce Google Merchant Center Import Tool

  Bing Ads now allow advertisers to easily import Product Ads from Google AdWords. Last week, Bing has launched the ability to import product feeds from Google Merchant Center to Bing Merchant Center. This is facilitated by the Google Merchant Center import tool, that allows the product offer to be transferred to the Bing Merchant Center. This update will save advertisers time, as it minimises the need to maintain two […]

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