Feature Updates

Bing Launch ‘Ads by Bing’ Pilot

Bing has launched a pilot programme within Bing Ads to improve campaign performance by automatically creating variations of existing ads. Automation has become an integral part of online advertising, therefore it is no surprise that Bing has introduced another new tool to capitalise on this trend. Last year, Google launched a pilot named ‘Ads Added by AdWords’, now referred to as ‘Ad Suggestions’, in which the search engine creates different […]

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Bing Announce New Features To Automated Imports

There have been several updates to the automated imports feature within Bing Ads that save time and improve performance. Last year Bing introduced automated imports, allowing advertisers to schedule syncs from Google AdWords into Bing Ads. This update meant less time was spent duplicating campaign changes across different search engines, giving more focus towards delivering more on Bing. Most recently, Bing has updated this feature, providing advanced import options and […]

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Bing Ads Launch In-Market Audiences

  After being in pilot for several months, Bing has finally made the decision to introduce In-market Audiences to all US advertisers using Bing Ads. Last Tuesday, bing announced that In-Market Audiences were to be available in the US, after piloting the feature last year. In-Market Audiences are groups of users determined to be actively in the market for a particular product or service. There are over 170 audiences determined […]

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Bing Ads Editor Introduces New Features For Mac And Windows Users

  The latest update for Bing Ads Editor for Mac and Windows introduces new time-saving features for advertisers. Bing Ads have introduced label management within Editor for Mac. This allows search marketers to organise and structure their accounts in a way that is tailored and meaningful to them, so they can filter and identify results, ultimately making changes faster. Labels can be created in the shared library section and applied […]

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Bing Ads Introduce New Features for Importing Google AdWords Campaigns

  Bing has launched a new set of features for advertisers who want to import their Google AdWords campaigns to Bing Ads. The search engine announced that they have improved the import feature from Google AdWords to Bing Ads, meaning you can now import more from Google to Bing. Ultimately, the update allows you to transfer more in quantity and more in data, resulting in greater flexibility between accounts. Specifically, […]

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Bing Launch Dynamic Search Ads

  Bing have introduced dynamic search ads to create ads and target search out of existing website content. Bing dynamic search ads use content from advertisers websites to automatically create target searches and create ads. This content can derive from the website as a whole or from a specific page of the website. This provides a real opportunity for advertisers who have a substantial amount of constantly changing content. It […]

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Bing Introduce Local Inventory Ads

  Bing have introduced local inventory ads as a new format in the Bing Shopping Campaigns.   This new feature allows advertisers to promote products and encourage retail store visits to local, nearby shoppers. Local inventory opens up the opportunity to increase sales in retail stores by driving foot traffic with local product information. The new features also help to boost traffic volume by including a physical location within the […]

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Bing Announce New Feature For Bing Shopping Campaigns

  Bing Ads have added four new columns in the Product Groups reporting grid. Recent developments in Bing Ads have introduced four new features designed to make advertisers lives a lot easier. The update starts with improvements to the Products Submitted column, which now displays the number of products that were uploaded to Bing Merchant Center. Of those uploaded, the Products Ready to Serve column has been updated to display […]

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Bing Product Ads Set To Include Multiple Images

  Bing has announced a new feature that allows advertisers to create product ads with up to 11 images. Previously, only one image could be associated with a product ad. Now marketers can include up to 10 additional images per product listing. For this new feature to work, advertisers must first upload additional images in their product offer feeds. Bing explains that “additional images can appear to potential customers in […]

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Bing Ads Editor Introduces Support For Account Level Ad Extensions

  Bing now allows users to manage account level ad extension associations from Bing Ads Editor. In September 2017, Bing Ads launched account level ad extensions, allowing advertisers to add extensions across campaigns within their account. Bing have now announced a new feature that supports managing account level ad extensions from Bing Ads Editor. Bing have started by offering the ability to specifically manage Callout Extensions. This means advertisers are […]

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