Google Ads

ENHANCED CONVERSIONS: WHY, WHAT & HOW

Gone are the days when you hear the word cookie and you associate it with a blue monster from Sesame Street. Now every time you go onto a website you have banners cropping up all over asking you to accept cookies, but we’ll soon be heading away from relying so much on cookies and it’s this that we need to be ready for and prep for.   WHY MOVE TO […]

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Google Product Kick Off 2021

We checked out the Google Product Kick Off yesterday. Whilst there were heaps of new announcements, here’s just a taste of what got us at Mabo excited.   New Durable Measurement Solutions, Consent Mode and Enhanced Conversions: Consent mode is designed to recover up to 70% of conversions lost to privacy settings, using modelled conversions to fill in the gaps of missing data. With privacy becoming an ever-pressing issue we […]

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GOOGLE SHOPPING ADS DOWN?

Late on Friday (27th August) we became aware of low impressions on Google Ads accounts that run shopping, with some down 80% in clicks, impressions and spend vs comparative days. Our team immediately contacted Google support and our Google reps who were unaware of any issue but escalated the problem. We also reached out to a Google CSS team. We spent hours on Friday evening searching for potential issues in […]

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A Feed Is For Life, Not Just For Christmas Sales.

An Introduction To Feeds Most people who deal with eCommerce know that a product feed is the backbone of selling products through major search platforms. It houses all your essential product information with a range of attributes and comes in a variety of file formats, both static and dynamic. Not many know just how much weight certain product attributes can have on the success of their online business. What if […]

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Merchant Center Promotions.

From a PPC point of view, in addition to being fun, cultural events mark different points throughout the year, holidays are also exciting because they create opportunities for our clients to offer special promotions to their customers, look at Black Friday for example. Promotions are one way our clients can make the most of these events and entice potential customers. Now it should be said that promotions can be used at […]

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Building Your Brand In A Digital World.

Every business strives to be that business, the one that has the product everyone wants & the logo everyone recognises. Why are some brands fine wines like Google for example and others wither and die, poor Jeeves no one asks him anything anymore. The answer to a certain degree is time. It’s a major factor for brands like Coca Cola, Harley Davidson & unfortunately Apple (I’m Android, sorry not sorry) […]

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Kiss 2020 Goodbye.

What a year! COVID, lockdown, the passing of Maradona and Vernon Kay eating a deer’s bollock. Safe to say 2021 cannot get any worse than 2020. However, that doesn’t mean your PPC should be left to just ‘tick along’ into the New Year. So what is it you should be doing I hear you ask, well luckily for you I have been forced into writing a blog about it!  Now […]

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Dynamic Search Ads.

Are you struggling to find relevant keywords to bid on in search? Do you find yourself struggling to hit good click-through-rate levels on search? Then dynamic search is definitely something for you to consider in your ads account! In this blog, I’ll run through what dynamic search is, how you would use dynamic search, why you would use it & some quick tips to get the best early performance. What […]

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Auction Insights.

The Auction Insights report feature in Google Ads is a great way to not only view who you are competing with on the paid results but can also be very useful in underpinning account analysis & strategy decisions. Auction Insights let you compare your performance with other advertisers who are participating in the same auctions that you are, and is available for both Search & Shopping results respectively. A report […]

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New Features Within Google Ads.

BIG NEWS FROM GOOGLE! Google have always been fans of ‘machine-learning’ and have introduced a brand new insights page within Google Ads User Interface.  This has been done In response to the current pandemic we are facing. Jerry Dischler, vice president and GM of Ads at Google, spoke about the matter stating, “We’ve now had a chance to take a step back and figure out what some of the long-term […]

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