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Be More Proactive and Less Reactive: Smart Bidding In Turbulent Times

The widespread impacts of COVID-19 and the subsequent lockdown conditions, that we have become very familiar with over recent months, have certainly resulted in turbulent times for businesses and marketers alike. However, opportunities have arisen for those brands who are able to continue on and attempt to make the best out of these challenging times. Without the opportunity to visit high street stores, online search volume has boomed across a […]

Google Shopping Feed Enhancement. What Is It & Why?

The PPC industry is ever-evolving and we are already in an A-I learning era. The advancement in Google’s Smart Bidding has meant us as a specialist PPC agency have had to learn and adapt ourselves in the way we manage accounts moving forward. I’ll be honest in saying that I was previously reluctant to turn campaigns onto Smart Bidding strategies, I had a handful of clients asking “if the campaigns […]

The Rise of A.C.O.S. (Advertising Cost Of Spend) in Google Ads.

CPC, ROAS, CPA. Abbreviations that would be classed as jargon by the non-PPC world. Well now there’s another one you should familiarise yourself with; ACOS. ACOS is something that’s creeping into Google Ads as a metric for measuring success more and more lately, and whilst it’s still associated more with Amazon Ads, there’s no reason why it should be ignored or forgotten about, especially given how it’s easier for some […]

The Free Future of Google Shopping

As you will likely be aware by now, Google have recently announced that they are to show free results on their Shopping tab alongside the ads that already show there currently. This is something that, at present, is only available in the US, but Google have plans to roll this feature out across the rest of the world later this year. So why now and how will it work? […]

Enriching Your Products With A Supplemental Feed

With Google Shopping now contributing almost 60% of Google Ad’s clicks for retailers, the need for a strong shopping feed is more important than ever. By using a supplemental feed, you have the opportunity to enrich your feed as a retailer by running one alongside your primary feed. This enables you to adapt various attributes to entice new customers to your site. What Is A Supplemental Feed? A Supplemental Feed […]

Mabo’s Digital Champions

Back in November 2019, as one of the top 50 PPC agencies in the country we were lucky enough to be invited down to London by Google to take part in their digital champions event. This meant we received exclusive access to 1-2-1 training directly from the innovators of smart bidding themselves. Not only was this training on how to best implement smart bidding on campaigns but also how to […]

Flatulence, Darwinism & Impending Divorce

Another month goes by and another eclectic batch of ludicrous search terms surface. It may be the shortest month of the year, but February certainly doesn’t fall short when it comes to the downright peculiar. Whether it’s menopausal wives accusing their husbands of affairs or underground trampoline strip club fetishes, February doesn’t disappoint. Welcome to our very vagarious Valentine’s edition! Poor Henry. We know the 14th is a tough […]

Objections To Smart Bidding

Google Smart Bidding. Everybody’s talking about it and to a certain extent, it’s unavoidable. For those who maybe aren’t as familiar, Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account over 70,000,000 signals to make sure each bid is tailored to maximise on both conversions and conversion value. As an agency […]

The Benefits of Smart Bidding

Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account a huge range of signals to make sure each bid is tailored to maximise on both conversions and conversion value. Smart Bidding strategies include: There are so many benefits to using Smart Bidding and as a leading PPC agency, we’ve quickly learnt […]

How A Good Shopping Feed Can Help You

Is having a good feed important? Absolutely! The importance of a good feed is paramount when building out your Google Ads shopping campaigns, it can be the difference in having people click or not click on your advertisement once the campaign is active. While some may believe that the product ID, availability and price are the most important; it can be argued that description and the product title are even […]

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