Feature Updates

The Free Future of Google Shopping

As you will likely be aware by now, Google have recently announced that they are to show free results on their Shopping tab alongside the ads that already show there currently. This is something that, at present, is only available in the US, but Google have plans to roll this feature out across the rest of the world later this year.   So why now and how will it work? […]

Continue Reading


Google Ads Launch New Simulator Support For Smart Bidding

Google Ads has has introduced two new simulators to support advertisers using smart bidding: A bid simulator support for the Target ROAS bid strategy. A new budget simulator. Before this update, bid simulators have only been available for campaigns set up to use manual bidding or Target CPA, so this is a huge development for smart bidding campaigns. For advertisers, this update should prove to be hugely beneficial. Bid simulators […]

Continue Reading


How Google’s New Desktop Results Benefits Advertisers

In May last year, Google announced as part of a wider redesign that the layout for search results on mobile would be getting a refresh. The feature that stood out most to agencies, advertisers (and some customers) was the new ‘bold’ ad label that, in my opinion, attempts to further blur the distinction between ads and organic results. On the back of those changes on mobile, Google have now said […]

Continue Reading


Google Ads Test Custom Dimensions To Enable Business Structure Based Reporting

This means Google Ads advertisers can group and report on campaigns based on business category and/or marketing strategy. For Google Ads advertisers managing large accounts, this new update should simplify reporting efforts and campaign naming systems. It is worth noting however that custom dimensions in Google Ads are entirely different to those used within Google Analytics, as they allow you to report on categories and subcategories based around your marketing […]

Continue Reading


What’s Next For Google Ads?

As we’ve settled into the new year, there’s been a lot of planning for the coming months. Naturally, as a leading PPC agency we like to make sure we’re always ahead of the curve, which really got us thinking about what we’re expecting to see from Google Ads in 2020. Google Ads is full of surprises and nobody knows for definite what they have in store for us; however, we […]

Continue Reading


Google Extends Optimisation Score To Display Campaigns

The campaign optimisation score has now been made available for Display campaigns. Here, scores will become available at the campaign level and combined account-level, across Search, Shopping and Display. The Google Ads optimisation score ranges from 0% to 100% and indicates how well your campaigns are expected to perform. It takes into consideration a range of features including: targeting, bid automation, ads extensions and much more. The Google Ads interface […]

Continue Reading


New Data Added To Google Ads Bid Strategy Report

The updates made to the bid strategy report allow advertisers to see the top bidding signals. These signals can include: Location Day of week Time of day Dvice type Keywords For advertisers, understanding which signals play the largest part and impact your automated bidding the most can provide you with really valuable insights about your customers. This therefore means you’ll be able to make more informed decisions when it comes […]

Continue Reading


Google Ads Conversion Reporting Error

Between Monday 11th November and Wednesday 20th November, Google Ads has over-reported conversions. As an advertiser, if your Google Ads campaigns appear to have achieved better results than usual since Monday 11th, it may not be the truth. A bug has caused Google Ads Search and Shopping Campaigns to experience a huge issue with reporting conversions that has caused over-reporting for some advertisers. Google claim that if you’re using smart […]

Continue Reading


Google Expands Local Campaigns Inventory

Over the next few weeks, Google will be introducing several new features for local campaigns. Despite the overwhelming proportion of consumers shopping online, many purchases still take place in physical stores offline. It’s for this reason Google has focused on improving the advertising capabilities for brick-and-mortar retailers. Here’s the updates we can expect to see over the next few weeks… Local Business Goals  In the early stages, local campaigns were […]

Continue Reading


Google Merchant Centre Redesign And New Features

The Google Merchant Centre has not only had a redesign, but there’s also been a brand new feature added to improve the performance of advertisers Google Ads… The search engine has added multi-country feeds to allow advertisers to target multiple countries that share the same language, all by using a single feed in that language. To put this into context, Google have given us the following example…  “if you upload […]

Continue Reading