Google Ads

Keep up to date with Googles latest updates, features and products.

Mabo’s Digital Champions

Back in November 2019, as one of the top 50 PPC agencies in the country we were lucky enough to be invited down to London by Google to take part in their digital champions event. This meant we received exclusive access to 1-2-1 training directly from the innovators of smart bidding themselves. Not only was this training on how to best implement smart bidding on campaigns but also how to […]

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Flatulence, Darwinism & Impending Divorce

Another month goes by and another eclectic batch of ludicrous search terms surface. It may be the shortest month of the year, but February certainly doesn’t fall short when it comes to the downright peculiar. Whether it’s menopausal wives accusing their husbands of affairs or underground trampoline strip club fetishes, February doesn’t disappoint. Welcome to our very vagarious Valentine’s edition!   Poor Henry. We know the 14th is a tough […]

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Objections To Smart Bidding

Google Smart Bidding. Everybody’s talking about it and to a certain extent, it’s unavoidable. For those who maybe aren’t as familiar, Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account over 70,000,000 signals to make sure each bid is tailored to maximise on both conversions and conversion value. As an agency […]

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The Benefits of Smart Bidding

Smart Bidding is a set of conversion-based bid strategies that make use of machine learning to optimise your bids when they enter the auction. It takes into account a huge range of signals to make sure each bid is tailored to maximise on both conversions and conversion value.  Smart Bidding strategies include: There are so many benefits to using Smart Bidding and as a leading PPC agency, we’ve quickly learnt […]

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How A Good Shopping Feed Can Help You

Is having a good feed important? Absolutely!  The importance of a good feed is paramount when building out your Google Ads shopping campaigns, it can be the difference in having people click or not click on your advertisement once the campaign is active. While some may believe that the product ID, availability and price are the most important; it can be argued that description and the product title are even […]

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Young Love, Addiction & Anger Management Issues

Well, it’s New Year. Looking back over 2019 we’ve seen many changes here at Mabo: we’ve grown beyond a milestone 50 members of staff, expanded by adding a second floor to our office and we were recognised with a number of awards and nominations. However, some things never change, and, rest assured that going into the new decade people are still providing us with questionable, often hilarious search terms for […]

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Parallel Tracking To Become Mandatory For Video Campaigns

Google Ads has made parallel tracking available for video campaigns. At the moment, this setting is optional, however it will soon become mandatory. Parallel tracking has been designed ultimately to help improve mobile site speed by showing site users the landing page straight away, whilst measuring the ad click in the background. It’s no secret that Google place a huge level of importance on site speed, and they’ve already parallel […]

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Google Ads Launch New Simulator Support For Smart Bidding

Google Ads has has introduced two new simulators to support advertisers using smart bidding: A bid simulator support for the Target ROAS bid strategy. A new budget simulator. Before this update, bid simulators have only been available for campaigns set up to use manual bidding or Target CPA, so this is a huge development for smart bidding campaigns. For advertisers, this update should prove to be hugely beneficial. Bid simulators […]

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How Google’s New Desktop Results Benefits Advertisers

In May last year, Google announced as part of a wider redesign that the layout for search results on mobile would be getting a refresh. The feature that stood out most to agencies, advertisers (and some customers) was the new ‘bold’ ad label that, in my opinion, attempts to further blur the distinction between ads and organic results. On the back of those changes on mobile, Google have now said […]

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Google Ads Test Custom Dimensions To Enable Business Structure Based Reporting

This means Google Ads advertisers can group and report on campaigns based on business category and/or marketing strategy. For Google Ads advertisers managing large accounts, this new update should simplify reporting efforts and campaign naming systems. It is worth noting however that custom dimensions in Google Ads are entirely different to those used within Google Analytics, as they allow you to report on categories and subcategories based around your marketing […]

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