AdWords editor also now supports custom intent audiences, more robust filtering and responsive search ads. Google has released the latest version of AdWords Editor that includes several new features, including, the ability to download search terms reports, more robust filtering options, account-level extension associations and more. Most significantly, the new feature supports account-level extension associations, interest categories for Search and Shopping campaigns, custom intent audiences and TrueView for action campaigns. […]
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Reports indicate that Shopping Campaigns on Amazon slowed after the end of Q1 and stopped abruptly on April 28th. After a year and a half of running Google Shopping campaigns, Amazon has finally decided to stop bidding on product listing ads. Digital marketing business, Merkle, reports that Amazon’s shopping campaigns had started to deteriorate towards the end of Q1. From then, the campaigns completely disappeared on the 28th […]
Google introduced a new ad format that dynamically combines an advertiser’s headlines and descriptions. The new feature allows advertisers to set up one ad with multiple headlines and several descriptions. Google will then start testing different combinations to identify the combination deemed most likely to achieve the advertiser’s stated goal. The ads can be seen as part of the continuation to let machine learning models do the work of […]
It’s important to know the benefits of Google Remarketing and its importance to AdWords advertisers. Find out about the potential of Google Remarketing with these statistics: Do you feel like your advertising could benefit from Remarketing? If so, then complete the contact form below and a member of our team will be in touch to see how Mabo could grow your online sales through the power of Remarketing.
Google is testing a new format for Google AdWords on mobile. The ads show a box of ads that display “Ads: More For [Your Query]”, followed by an icon and the URL of the advertiser’s designated site. This differs as there is no ad title, description or ad extensions, just the icon and the URL. Here’s what they look like: There is a lot of speculation about the effectiveness […]
Phrase-free AdWords campaigns are here with the introduction of Local Search Ads. What is it? Google is experimenting with new AdWords campaigns named “Local Search Ads”. Here, Google uses Google My Business (GMB) data such as the address and location categories instead of keywords to trigger relevant local results. Only selected advertisers are able to run these campaigns, and those who are not able to see this feature cannot […]
Within YouTube, Google has introduced a new set of opportunities that are helping advertisers find and connect with their audience in the era of convergence. Advertisers are always looking for new ways to connect and engage with their audience. With the rising importance of video, Google has introduced a new set of opportunities within YouTube designed to help brands reach core audiences across content and devices. 1 – YouTube […]
Advertisers may be asked to create ‘how to’ content and videos for Google to use as responses for Google Assistant and Google Home queries. Google is looking into using ‘how to’ content and videos for voice responses for Google Assistant and Google Home queries. They have plans to show the feature at the annual Google conference for software developers this May. Google has been pitching to advertisers to create […]
The new video ad format allows advertisers to reach people across the mobile web and apps. Google AdWords has introduced a brand-new video ad option in the form of Outstream Video Ads. This new format brings video to mobile devices and shares them in locations where no YouTube videos currently exist. This includes Google video partner mobile sites and apps. The new Outstream Video Ads do not require placement […]
The simple answer is because AdWords conversions shouldn’t be attributed as simple as an assist in a game of football. Sure, it was Juan Mata’s corner that allowed Didier Drogba to score that headed equaliser for Chelsea in the Champions League final in 2012, but what about Fernando Torres who won the corner? What about the players involved in the passage of play leading up to that? Did Chelsea […]