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Features & Updates Within The World Of Paid Advertising – Volume 12.

Wow, how is it the first week of October already? Time really does fly! If you read last week’s post (if you didn’t, please note I am judging you), you will be aware that every Monday, team Mabo provide you with a weekly update on everything you need to know within The World Of Paid Advertising. I mean, what better way to start your week eh? Google Ads: Google Ads is […]

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Get Your Weekly Fix Of PPC Training: Volume 14.

Isn’t it amazing that we can say we have an award-winning team member at Mabo? Well, we do, on 25th August, Senior PPC Account Manager Tom Atkinson won the “Best use of Automation” award at the 2020 UK Biddable Media Awards!! So it only seemed fitting, that Tom lead the team in a training session of smart bidding this morning. When I was looking at quote’s this morning, “If everyone is moving […]

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Features & Updates Within The World Of Paid Advertising – Volume 11

The last Monday of October is officially upon us, meaning it is only 5 more weeks until we are in December!! Which has me thinking, it is totally acceptable to start playing Christmas films right? To save you more time on your Christmas list, we have provided you with Features and Updates of Google Advertising, Microsoft Advertising, and Facebook all within this post. Enjoy!! Google Ads:  Google Ads – the online advertising […]

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Get Your Weekly Fix Of PPC Training: Volume 13.

Every week when this post is written, a quote is sourced on not just training, but also the level of teamwork that goes into making the training possible. “Ability is what your capable of doing, motivation determines what you do. Attitude determines how well you do it – Lou Holtz.” Through the senior members of staff that host the training, to the executives & apprentices who take part in growing […]

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Features & Updates Within The World Of Paid Advertising – Volume 10.

Monday is here again,  how fast is the time going with the new lockdown measures? The weekends are literally flying in… to save you time on a Monday morning, we have provided you with Features and Updates of Google Advertising, Microsoft Advertising, and of course one of the biggest social media platforms to date – Facebook all within this post. Enjoy!! Google Ads: Google Ads (formerly known as AdWords) is the popular advertising service […]

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Auction Insights.

The Auction Insights report feature in Google Ads is a great way to not only view who you are competing with on the paid results but can also be very useful in underpinning account analysis & strategy decisions. Auction Insights let you compare your performance with other advertisers who are participating in the same auctions that you are, and is available for both Search & Shopping results respectively. A report […]

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Fast Cars & Peeing Dogs In Leather Jackets

Today we are back with another edition of the Search Term Query Report Blog, and boy does October have some crackers lined up for you. Let’s face it, we all need something to cheer us up at the moment, don’t we? So, let’s kick things off… Being a car enthusiast, I’ve often wondered that question. Although Lambo’s are extremely fast, my best bet is that a certain Jeremy Clarkson may […]

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Features & Updates Within The World Of Paid Advertising – Volume 9.

How is it Monday again? The weekend has gone in faster than you can say ‘Features & Updates’. To save you the task from having to scroll through endless documents. We have provided you with Features and Updates of Google Advertising, Microsoft Advertising, and of course one of the biggest social media platforms to date – Facebook all within this post. Enjoy!! Google Ads: Google Ads has been given many names […]

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New Features Within Google Ads.

BIG NEWS FROM GOOGLE! Google have always been fans of ‘machine-learning’ and have introduced a brand new insights page within Google Ads User Interface.  This has been done In response to the current pandemic we are facing. Jerry Dischler, vice president and GM of Ads at Google, spoke about the matter stating, “We’ve now had a chance to take a step back and figure out what some of the long-term […]

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Get Your Weekly Fix Of PPC Training: Volume 11.

Wednesday mornings are usually occupied with a training session from Mabo’s Senior PPC Trainer, Matthew Soakell. However this week Matthew invited Senior Account Manager Richard Graham to lead the team in a training session. “Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan. This quote represents Mabo to a tee. I have spoken to very few, (if any) team members who have experienced a higher level of […]

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