Google Ads

Keep up to date with Googles latest updates, features and products.

Google Ads Conversion Reporting Error

Between Monday 11th November and Wednesday 20th November, Google Ads has over-reported conversions. As an advertiser, if your Google Ads campaigns appear to have achieved better results than usual since Monday 11th, it may not be the truth. A bug has caused Google Ads Search and Shopping Campaigns to experience a huge issue with reporting conversions that has caused over-reporting for some advertisers. Google claim that if you’re using smart […]

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How A PPC Management Agency Can Help SMEs

With Small Business Saturday just around the corner, Team Mabo have been thinking of ways in which we can support small businesses. From that, we thought we’d take this opportunity to do our bit and share with you some of the ways a PPC Management Agency could help a small business… 1 – ROI Driven Service Our service is centralised around return on investment (ROI) for our clients. This is […]

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Christmas Cheer, Disney Puzzles & Toilet Cubicle Mysteries

Another month has gone by and the festive period is upon us. The Christmas carolling has started, the Christmas shopping has begun & most importantly Im A Celebrity is about to start! Without further ado, I present to you some of the weird & not so wonderful search terms we have found. It’s a stressful time of year, you have just finished your Christmas shopping list & want to relax […]

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Google Expands Local Campaigns Inventory

Over the next few weeks, Google will be introducing several new features for local campaigns. Despite the overwhelming proportion of consumers shopping online, many purchases still take place in physical stores offline. It’s for this reason Google has focused on improving the advertising capabilities for brick-and-mortar retailers. Here’s the updates we can expect to see over the next few weeks… Local Business Goals  In the early stages, local campaigns were […]

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Google Merchant Centre Redesign And New Features

The Google Merchant Centre has not only had a redesign, but there’s also been a brand new feature added to improve the performance of advertisers Google Ads… The search engine has added multi-country feeds to allow advertisers to target multiple countries that share the same language, all by using a single feed in that language. To put this into context, Google have given us the following example…  “if you upload […]

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New Google Ads Editor Update

Google Ads Editor has recently been updated with some new features that should prove to be handy for Google Ads advertisers.   Share Negative Keyword Lists  To make sure your ads aren’t appearing in listings for any unwanted keywords you can now share your negative keyword lists across accounts by applying them within the Editor’s Shared Library.  Edit Pane You’re now able to condense and hide empty fields within the edit […]

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Google Shopping Ads Extended To More YouTube Inventory

Google will be expanding the visibility of their Shopping Campaigns on YouTube. Shopping ads will now be shown on the YouTube home feed and within YouTube search results. Here, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. For advertisers wanting to make the most of this update, your Shopping […]

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Google Ads New Conversion Measurement

Google Ads have announced that advertisers are now able to analyse each conversion by time, meaning not only will you be able to see the date of that the click that let to the conversion, but the date of the actual conversion itself. In an official statement, Google explain “starting today, you can report conversions and conversion values at the time they happened with new ‘by conversion time’ columns. This […]

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Responsive Search Ads Are Now Available To All Advertisers

Having been in trial phase for over a year, Google has finally announced that the responsive search ads are now available for all Google ads advertisers. What They Are Responsive search ads are an automated ad format that test out and determine which combinations of headlines and descriptions work best for your ad. Why You Should Care  Responsive search ads remove a lot of guesswork for advertisers, in addition to […]

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Google Trial Brand New Ad Extension

Google Ads is trialling a brand new ad extension type called ‘lead form extensions’. For advertisers, this new lead form gives customers a faster, easier way to give you their information. How It Works  Users who are signed into their Google account are able to click on lead form extension within your search ad. From here, a Google-hosted form will pop up that’s already been pre-populated with their contact information. […]

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