Google Ads

Keep up to date with Googles latest updates, features and products.

The Importance Of Working With A Google Premier Partner

What Is A Google Premier Partner?  The Google Partners programme is an initiative for advertising agencies who manage Google Ads accounts on behalf of their clients. The programme is made up of three tiers, all of which have a set of minimum requirements that must be met in order to qualify for the relative status. The highest level an advertiser can achieve within the Google Partners programme is Google Premier […]

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Cart Metrics Introduced For Google Shopping Campaigns

Advertisers running Google Ads Shopping Campaigns will now be able to view insightful metrics within the User Interface. Google has introduced this new feature to give advertisers a better indication of which products / brands are generating the most revenue. Data that will be available includes: Orders: Sales attributed to ad clicks. Average cart size: Sum of items in-cart divided by number of orders. Average order value: Revenue from clicks […]

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What is PPC Management and Why Do You Need It?

In a nutshell, PPC (Pay Per Click) Management refers to the tasks, strategies, and processes involved in managing Pay Per Click advertising.  However, it’s not quite that simple.  PPC management is all about… Or it is if you’re with the right agency. Why Do You Need A PPC Management Agency? 1 – Specialist Knowledge  Identifying what you want to achieve through Google Ads is simple. From increased sales to better […]

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The Importance Of Continuous Training

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are committed to making sure that all our staff are trained and qualified to manage Google Ads & Microsoft ads accounts to get the best performance for our clients. This means that our award-winning PPC trainer, […]

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Two New Audience Targeting Options Introduced To Google Ads

Google announced that two new audience targeting options will be introduced for advertisers over the next few weeks. In the coming weeks, advertisers will be able to use affinity audiences and seasonal event segments for in-market audiences to reach their target audiences. Affinity Audiences  Affinity audiences have been available for Google Display Network and Video campaigns for years. These audiences are centralised around interests that have been built up over […]

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Do Ram Raiding Goldfish Need a Gravestone & Is Fire Safe?

In the Month that Google celebrated its 21st birthday, Greta Thunberg became a meme and the World was determined to find out what’s inside Area 51 – unsurprisingly we have a selection of weird and wonderful search terms to appreciate. We are pleased to kick off with a search definitely suitable for the final quarter, with polite Tiny Tim making sure he isn’t in on the naughty list this Christmas. […]

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Google Search News!

There’s been some exciting news released from Google this week for anybody involved in the online search industry! Google has launched its very own YouTube channel dedicated to bringing you the latest Google Search news. The first episode aired this week and was centralised around the five most recent updates within Google Ads including: – recent updates to Google Search Console – change in the Webmaster office hours setup – […]

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Reporting Introduced Across Accounts In Google Ads Report Editor

Google Ads have announced a brand new feature within Report Editor. If you’re an advertiser running more than one account for your different products, you’ll now be able to compare and assess the performance of the accounts within the Google Ads User Interface. A statement from Google explains… “For example, let’s say that you manage three accounts in different regions and want to look at global performance over time.” Prior […]

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New Google Ads Smart Bidding Option Now Available

Store visits have been made available within Google Ads as a smart bidding optimization option. For advertisers who have store measurement within their Google Ads account, this new update means that smart bidding can take into consideration both physical footfall and online conversions. Where Is It Available?  Store visits in smart bidding are available within both Search and Shopping campaigns and are ready to be implemented within your account immediately. […]

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YouTube Introduce A New Campaign Type

YouTube has introduced a new way for advertisers to run video ad campaigns. The new Video Reach campaign type allows advertisers to upload multiple videos within one single campaign. For advertisers, this latest update means they are now able to upload up to three different asset types within one ad. Experts explain that “this will allow for optimized, more effective campaigns and free up your time to focus on more […]

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