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With Google Shopping now contributing almost 60% of Google Ad’s clicks for retailers, the need for a strong shopping feed is more important than ever. By using a supplemental feed, you have the opportunity to enrich your feed as a retailer by running one alongside your primary feed. This enables you to adapt various attributes to entice new customers to your site. What Is A Supplemental Feed? A Supplemental Feed […]
Is having a good feed important? Absolutely! The importance of a good feed is paramount when building out your Google Ads shopping campaigns, it can be the difference in having people click or not click on your advertisement once the campaign is active. While some may believe that the product ID, availability and price are the most important; it can be argued that description and the product title are even […]
Advertisers running Google Ads Shopping Campaigns will now be able to view insightful metrics within the User Interface. Google has introduced this new feature to give advertisers a better indication of which products / brands are generating the most revenue. Data that will be available includes: Orders: Sales attributed to ad clicks. Average cart size: Sum of items in-cart divided by number of orders. Average order value: Revenue from clicks […]
Google Ads optimisation score now includes shopping campaigns in addition to search campaigns. The advertising platform will not only provide a combined score at the account level, but each campaign type will also be assigned its own individual score. You can find your optimisation score within the “Recommendations Tab” in the Google Ads interface where Google will also be displaying recommendations relative to each score. Your score can range between […]
Showcase shopping ads are a newer ad format from Google that helps potential customers decide where to buy when they search for broad search terms like “Women’s Athletic Clothing” or “Kitchen Furniture”. These are my top 5 tips and tricks to get the most from this Google shopping feature: Don’t be generic, create ads to meet your own business goals, from impression share to conversions they are completely customisable to […]
What Are Showcase Shopping Ads? These ads help potential customers decide where to buy when they search for more general top of the funnel search terms like “Women’s Athletic Clothing” or “Kitchen Furniture” whilst exploring brand and products. Showcase Shopping Ads are a different format from the traditional Product ads (Shopping Ads) that allow you to feature product images and group together a selection of related products and present them […]
The most recent report from Searchmetrics reveals that competition amongst Product Listing Ad results in the UK, France, and Germany has severely increased since January 2018. Searchmetrics explain that “the number and diversity of comparison shopping services appearing in Google Shopping units has dramatically increased.” Google has been fined nearly $2.7 billion by the European Commission in 2017 alone for suspected antitrust violations that took place in Shopping Search. In […]
Reports indicate that Shopping Campaigns on Amazon slowed after the end of Q1 and stopped abruptly on April 28th. After a year and a half of running Google Shopping campaigns, Amazon has finally decided to stop bidding on product listing ads. Digital marketing business, Merkle, reports that Amazon’s shopping campaigns had started to deteriorate towards the end of Q1. From then, the campaigns completely disappeared on the 28th […]
Google AdWords is 17 years old. That means some of our apprentices at Mabo are the same age as the advertising platform we use day in, day out. Crazy! In that 17 years, Google have made a fair few changes to both the interface and the actual product itself – for a start you now have to pay to use it. Now what I’m about to say is by no […]
It’s important to know that traditional text ad advertising is not the only way to effectively sell your products through Google. Find out what advantages there are to advertising your website through Google Shopping. Do you feel like your website could benefit from advertising on Google Shopping? If so, then complete the contact form below and a member of our team will be in touch.
