Tech

Shopify Google Shopping App Update – Deadline Now Extended

Following on from our post about the potential trouble the Google Shopping App update may well be causing Shopify users in what is probably their biggest trading period of the year. Shopify have decided to extend the deadline until the new year!!!!!! *Actual footage of Shopify retailers waking up this morning. This now means that there is no need to panic, and all should be fine and well come the new […]

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Shopify Google Shopping App Update – What Does It Mean For You?

As of the 31st October, Shopify will have disabled their current Google Shopping App and will force every user to update their website with the new version. At the time of writing this post, the initial feedback on the new Google Shopping app does not seem to be overly positive with an overall rating of 1.4 out of 5. Shopify is a fast growing ecommerce platform that powers some of the most powerful […]

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How To Overcome The New Apple Tracking Prevention

Apple have released intelligent tracking prevention on their Safari browser, that to date, only impacted a small proportion of data from being tracked and reported correctly through Google Analytics and via Google Ads conversion tracking. Most recently, Apple have launched Intelligent Tracking Prevention 2.0 that will be rolled out with the release of Safari 12. This means that any Google Ads/ Google Analytics account still using older versions of the […]

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Huge Change In How Google Analytics Now Tracks Your Websites Visitors

How GDPR and The ePrivacy Directive Affect AdWords & Analytics Tracking Most internet users will now be aware of the implications regarding spam emails, selling identifiable data, marketing to you without permission etc. GDPR has been widely publicised and whilst no-one seems to know the exact ‘black and white’ of GDPR compliance there is another piece of legislation to consider. The ePrivacy Directive. Between GDPR and the ePrivacy Directive (not […]

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The importance of mobile site performance for PPC advertising

Having a good mobile site means there is a lot of opportunity for more conversions, better customer satisfaction and higher PPC ratings; this is because of the increase of mobile usage in recent years. Making sure your mobile site performance is looked at seriously will help you take advantage of the increasing number of searches on mobile. Mobile has grown The amount of Google searches in the current decade have […]

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