Text Ad Advertising

The Art Of Writing A Good Text Ad For Google AdWords

    Ad Texts in Google AdWords are really simple to create, but it’s how they’re written that makes them so effective. Grab yourself a cuppa, relax, and read our guide on how to write a good text ad for Google AdWords. Your ad texts are one of the only things that potential customers get to see. Because of this, you want to make sure they make an impact! You […]

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Remarketing Lists For Search Ads – What Are RLSA’s & Why Do I Need To Know?

What are Remarketing Lists For Search Ads (RLSA’s)? RLSA stands for Remarketing Lists for Search Ads and allows you to target people who have visited your website previously. You are able to tailor your advertising to this group of people when they search again on Google. How do they work? If you’re an Ecommerce business, users may visit your site without buying anything, or maybe added items to their basket […]

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The Advantages Of Dynamic Search Ads In Google AdWords.

Dynamic Search Ads (DSA) offer better chances of valuable traffic, incremental reach, revenue and an overall better understanding of your customers’ behaviour.  This is all achieved by Dynamic search ads making sure your relevant user queries are covered. Dynamic search ads are easy to set up for your webpage, continuously advertise shifting product inventory and deep hidden content from within your website. Dynamic Search uses advertisers’ websites to target their […]

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Nice while it lasted. Google scrap the test of second description in search ads

The additional line of advertising copy is no longer going to be displayed in Google’s search results. Earlier in 2017, Google decided to start a test allowing their AdWords advertisers to add an extra line of text to their expanded text ads. Google allowed advertisers to add an extra 80 characters to their ad copy to help increase relevant click throughs. Google are now winding down this test and have […]

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The Different Keyword Match Types Available To Google AdWords Advertisers.

Google’s Adwords service helps you optimise how a search query finds your adverts. It does this by offering keyword match types. Depending on what you are wanting to achieve, it is best that you know what type of keyword match type would work best for you and your advertising goals. If you want search queries to be simple or more specific, Google adwords gives you that option with its four […]

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Exactish Match – Google’s war on keyword match types

I’m going to put this out there first – I like close variants (please don’t hate me, I’ll explain why later in the post). However, in the last few weeks, Google has been increasingly influencing control over your exact match keywords by adjusting their exact match type algorithm to include loads of ‘other stuff’. No one should like this.   What is this ‘other stuff’? Function Words – On their […]

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What IF Extended Text Ads Got Better?

  It’s no surprise that Google would be looking to roll out new features to spice up the ETA’s since they got rid of Standard Ad Texts, but they were not messing around with how long it would take for us to get them. Introducing the AdWords IF Functions. This new feature is something we’re really excited about here at Mabo, and for good reason. So What Are IF Functions? […]

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Extended Text Ads (ETA’s) are here, Google’s deadline has changed – What & Why

  By now you are probably fully aware Extended Text Ads (ETA’s) exist & how to change the ‘old’ style text ads over to this new format – if you don’t, here’s a blog on how to implement them. The original deadline (October 26th 2016) has been thrown in the bin in favour of a new deadline – January 31st 2017. Let’s have a look at what the deadline actually […]

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How to Upgrade Standard Text Ads to ETAs

Google recently announced the new ETAs (Expanded Text Ads) feature which gives advertisers more character spacing in their text ads, introduces a second headline and revamps the old display url. We think it’s a really exciting change that you’re going to want to make use of pretty quickly (Google’s deadline  – for the point at which standard ads can no longer be created or edited isn’t too far away), but […]

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