YouTube

Parallel Tracking To Become Mandatory For Video Campaigns

Google Ads has made parallel tracking available for video campaigns. At the moment, this setting is optional, however it will soon become mandatory. Parallel tracking has been designed ultimately to help improve mobile site speed by showing site users the landing page straight away, whilst measuring the ad click in the background. It’s no secret that Google place a huge level of importance on site speed, and they’ve already parallel […]

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YouTube Masthead Ads On TVs Are Now Available

Google has made YouTube Masthead ads on TVs available for all advertisers to buy on a CPM basis. In early September, YouTube made an open beta available to advertisers that meant YouTube Masthead ads were available on TV screens. As a result of several successful test campaigns in a select few markets, YouTube has made the decision to make this a permanent feature. Advertisers are able to purchase the YouTube […]

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YouTube Introduce A New Campaign Type

YouTube has introduced a new way for advertisers to run video ad campaigns. The new Video Reach campaign type allows advertisers to upload multiple videos within one single campaign. For advertisers, this latest update means they are now able to upload up to three different asset types within one ad. Experts explain that “this will allow for optimized, more effective campaigns and free up your time to focus on more […]

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Google Text Ads Now Appear On YouTube Search Results

Google explain that their tests indicate similar performance results for text ads on both Google Search and YouTube. From these tests, Google have made the decision to incorporate YouTube into the Search Partner network. For advertisers, this means when you opt-in your text ad campaigns to search partners, your text ads will be able to appear on YouTube search results pages when users enter keywords that are relevant to that […]

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Google Increase Access To Non-Skippable Video Ads

Advertisers are now able to run 15-second non-skippable video ads. Before this update, only a select number of advertisers were able to use these ads through YouTube reservation (similar to Google Preferred). The search engine has now introduced the 15-second non-skippable video ad format to Google Ads, Display and Video 360. In a statement, Google explain “We’re expanding access to advertisers running auction campaigns. Recognising that advertisers should have access […]

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Google Trial YouTube Movie Trailer Videos In Ads

Google has started displaying videos in a carousel ad unit within Google Search. The carousel displays movie trailers hosted on YouTube in a carousel. The ad features a thumbnail image from the trailer with the length of the video, the name of the movie and its release date. At the moment, Google are just trialing this feature. In a recent press release, their spokesperson revealed that, “We’re always testing new […]

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What is TrueView advertising and how do I advertise on YouTube?

  Here at Mabo we have video specialisation certification from Google which means we are deemed as specialists when it comes to managing advertising on YouTube for our clients. But not everyone knows how to advertise on YouTube and even fewer advertisers are aware of what TrueView is. That is why we have put together this very simple guide as to what exactly TrueView is and why you should consider […]

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