Avoid A Nightmare Before Christmas

The PPC Guide To Stress-Free Christmas Advertising I once saw a PPC Christmas meme which said ‘holiday PPC is like a David Hasselhoff music video; it is chaos, yet a work of art, you hate it, yet cannot turn it off’. This got me thinking that there’s surely an easier way to manage your paid search over Christmas than it being utter chaos and a truly traumatising experience? So grab […]

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Apparently Female Urinals Are Now A Thing

It’s back! After a little summer break, the Search Term Query Report blog is back with some interesting finds from the last month of paid search. So here goes; the return of your favourite STQR blog! (Account industry – Healthcare) Up first we’ve got something that looks like it’s been written as part of a list for Santa, rather than Google. Although if a five-year-old is asking for a blood […]

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Google Drive’s Rebrand Includes Credit For Users And Offers For Hotels In Search

Google has been transferring users paying for Google Drive to Google One for the past few months, however the changes and updates now seem to be more prominent than ever. The search engine is in the process of replacing Google Drive with Google One; a newer, rebranded version. The updated version now displays a ‘Benefits’ section in the Google One app. Initially, ‘Benefits’ offers users a small amount of credit […]

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How To Overcome The New Apple Tracking Prevention

Apple have released intelligent tracking prevention on their Safari browser, that to date, only impacted a small proportion of data from being tracked and reported correctly through Google Analytics and via Google Ads conversion tracking. Most recently, Apple have launched Intelligent Tracking Prevention 2.0 that will be rolled out with the release of Safari 12. This means that any Google Ads/ Google Analytics account still using older versions of the […]

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How To Get The Most Out of The New Google Ads Interface

  Okay, so maybe it hasn’t, but there’s a new kid on the block where advertising with Google is concerned and that new kid is the new user interface (NUI). As a Google Premier Partner we’ve had BETA access to the new Google Ads experience for over a year now, and we’re not going to pretend that it was plain sailing the whole time, ‘cos it wasn’t. Like any BETA, […]

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Google Removing The Option To Exclude Mobile Apps From Display Campaigns

Google’s latest updates means advertisers are now unable to use adsenseformobileapps.com or other controls to prevent mobile display ads showing on apps. In Google’s quest to simplify Google Display Network ads, the search engine has changed targeting and exclusion controls for mobile devices. Google has explained that this will make it easier to reach the growing base of mobile users. Typically, advertisers preferred way of removing ads from mobile apps […]

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Multi-factor Authentication Now Available For All Google Ads Account Admins

Google’s latest update means account admins are now able to implement multi-factor authentication. Due to the nature of Google Ads, most accounts have several users able to log in at any given time. Ultimately, this new update has been introduced to allow for greater security amongst account users. Those with administrative-access to Google Ads accounts are now able to impose an authentication process for all users with access to the […]

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Bing Ads Introduce Two New Bidding Strategies

Following the latest update, a campaign in Bing Ads now only needs a minimum of 15 conversions over the past 30 days to be eligible for either Target CPA or Maximise Conversions bidding strategies. On Monday, Bing revealed that automated bidding strategies, Target CPA and Maximise Conversions have now become widely available. The Target CPA bidding strategy allows the advertiser to generate conversions at the average CPA set at the […]

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Google Launches New URL Parameter Options

In preparation for the parallel tracking deadline, Google has introduced a new URL parameter option. Parallel tracking is essentially in place to reduce landing-page load times. It separates tracking parameters from the landing page URL, so when the user clicks an ad, they are taken straight to the landing page whilst the tracking URL loads separately. On the 30th of October, all Google advertisers must migrate their Ads accounts to […]

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The Best Searches You’ll Ever See In June

Seriously, this is probably the best ever month for submissions of cool and quirky search terms. I’m going to put it out there and say it might never be topped. So while Google has recently being going through a rebrand and launched a whole load of new products and features at Google Marketing Live, we’ll take you through some of the best searches from last month; hopefully you’ll find them as […]

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