Microsoft Expand Responsive Search Ads Beta To All Advertisers

All advertisers are now able to start testing Responsive Search Ads in their Microsoft Advertising accounts. For those who aren’t as familiar with Responsive Search Ads, they automatically display a combination of headlines and descriptions. They allow advertisers to input up to 15 headlines and four description lines in each ad via the web interface, ads editor, bulk API. Alternatively, you can import existing RSA’s directly from your Google Ads […]

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Arabian Horse Heads, Friendly Toilets, One Eyed Forklift Trucks & Itchy Bums

Here we are again; another month has passed and another month of bizzare search terms have graced us with their presence. So without further adieu, let’s have a look at some of the most random search terms people have been searching on Google. So to jump things off here we have a search term direct from the original Mrs Hinch; the one and only Monica Geller wondering if she’s missing […]

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Seasonality Adjustments Introduced For Smart Bidding

Google Ads has introduced seasonality adjustments for smart bidding for search and display campaigns. Smart bidding strategies have been introduced by Google to help advertisers improve the performance of their ads by automatically setting bids for them. Although smart bidding is said to already take seasonality into account, the search engine noticed that there were periods outside of regular patterns where the advertiser may want to reduce or increase spend. […]

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Google Targeting Accounts That Aren’t Using Automated Bidding

Over the past few weeks, Google Ads have been contacting the owners of accounts that haven’t switched to and started using Google’s automated bidding strategies. It’s worth noting, that even if your Google Ads account is managed externally by an agency, Google will directly contact the owner of the account, potentially worrying clients. In the email, Google refers to the agency as ‘they’ and includes the statement “they have denied […]

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Google Extend Same-Meaning Close Variants

In Google’s latest update, they announced that they would be relaxing the rules on close variants. Now, the search engine has extended same-meaning close variants to both phrase match and broad match modifier. Google has also decided to alter its keyword selection preferences in order to prevent particular keywords from competing against each other. As a result of the recent evolution of machine learning, our search engines are now able […]

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Chasing Crows, Free Dogs & Cubicle Addictions

We had the longest day, Glastonbury and the Women’s World Cup in June, but we also had some slightly odd search terms line the search term query reports of our accounts. Here are six of the best (worst/weirdest/most random)… ———— We start in the world of gardening. In 1958, Chairman Mao decided that all sparrows in China were to be killed. He’d come to the conclusion that sparrows ate too […]

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New Features For A Better Keyword Planner

Are you starting your first Google Ads campaign or looking to get more traffic from Google through your existing advertising? Then first, you need to do your keyword research to understand what people are actually searching for when they look for your product. Google has a free tool available for doing just that, Google Keyword Planner, (formerly Google Keyword Tool). This powerful tool has been around (in its current guise) […]

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Google Trial Carousel Of Text Ads On Mobile

Google is testing a carousel of text ads on mobile. The search engine recently introduced something similar to Shopping Ads and saw great success, therefore have made the decision to mirror this with Text Ads. Due to the recent change of ad labeling, it’s getting quite hard to differentiate between ads and organic listings. For advertisers, as this is still in its infancy of trial stages, it’s difficult to say how […]

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Campaign-Level Conversion Actions Now Available For Search and Display Campaigns

Campaign-level conversion action settings are now available for Google Search and Display campaigns. Google also revealed that this conversion setting will also be supported for video campaigns towards the end of the year. Before this update, conversion action settings applied to an entire account. Although you were able to segment by conversion type at the campaign level, all conversions were totaled up in the ‘Conversions’ column. Previously, you weren’t able […]

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Five Reasons Why You Should Review Your Google Ads Account

  Do you find yourself receiving a lot of calls regarding a review on your Google Ads account and wonder what benefits you would see? Reviews can actually be key to achieving the best performance you’ve seen, and here are just five of the reasons why: Reason One – Every minute counts. Wouldn’t it be great to have an extra few hours in the day? Google Ads can be pretty […]

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