Microsoft Advertising

All you need you know to make sure Microsoft Advertising is for you.

Microsoft Advertising Sunset Average Position Metric

Microsoft Advertising (formerly known as Bing) revealed that it will be removing the average position metric from Microsoft Advertising reports. The advertising platform explain “Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and allow you to […]

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Microsoft Standard Text Ads Available Until March 2020

Last year, Microsoft Advertising announced that standard text ads would no longer be available for advertisers from 2020. However, the search engine has announced that the ad type end date has been extended and standard text ads will continue to serve until 31st March. Advertisers haven’t been able to create or amend standard text ads in their accounts for the best part of two years. This means that a lot […]

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How LinkedIn Data Can Improve Microsoft Advertising Results

In October last year, Microsoft made an extremely exciting announcement… …advertisers were now able to use LinkedIn category data for their Microsoft Ads search targeting.  This was huge!  For Microsoft Ads advertisers this had the potential to add a whole new dimension to their paid search.  If you missed the update last year or would like a reminder, don’t worry, we shared a blog when it was first released that […]

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New Microsoft Advertising Interface Now Available

Advertisers are now able to make the most of the new Microsoft Advertising Editor. Microsoft have welcomed a fresh look and some brand new features that have been designed to make the ads platform much easier to use. Recommendations  Microsoft advertising is trialling ‘recommendations’ within Editor. The user interface will now display helpful suggestions based on artificial intelligence that could improve the performance of your ads. These recommendations cover a […]

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New Negative Keyword Conflicts Report Introduced To Microsoft Advertising

Microsoft Advertising has introduced a brand new report in the web interface for Shopping Campaigns. The new product negative keyword conflicts report can be found within the Reports Tab under the Product Ads section. Here, the ‘Conflict Level Column’ highlights whether there is conflict at the account, campaign or ad group level. Essentially, this new report gives advertisers a better view into product negative keyword conflicts and Negative keywords are […]

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Microsoft Expand Responsive Search Ads Beta To All Advertisers

All advertisers are now able to start testing Responsive Search Ads in their Microsoft Advertising accounts. For those who aren’t as familiar with Responsive Search Ads, they automatically display a combination of headlines and descriptions. They allow advertisers to input up to 15 headlines and four description lines in each ad via the web interface, ads editor, bulk API. Alternatively, you can import existing RSA’s directly from your Google Ads […]

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Microsoft Advertising Trial A/B Testing Tool

Microsoft Advertising (formerly known as Bing Ads) have started to trial a new tool that allows users to A/B test their advertising.  This experiment will be globally available, and allow advertisers to test ad copy, landing pages, bidding strategies and modifiers. For advertisers, this ability to experiment within Microsoft Advertising allows you to work out which combinations of features work best to deliver the most profitable results. Microsoft explain that […]

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Microsoft Advertising Introduce Ad Customisers

Microsoft Advertising announced that ad customisers would be globally available to all advertisers. This means advertisers are now able to create customised feeds in the user interface or import them directly from their Google Ads account. This feature has been available within Google Ads for a few years now and essentially allows advertisers to dynamically tailor their ad copy based on specific attributes defined within a certain feed. Ultimately, this […]

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Microsoft Advertising Introduce Position Based Impression Share Metrics

Formerly known as Bing Ads, Microsoft Advertising has followed in Google’s footsteps and added the position-based impression share metrics. However, unlike Google, Microsoft will be keeping average position reporting. Six new performance stats are now available at the campaign, ad group, and keyword levels including metrics such as: Top impression share. Top impression share lost to rank. Top impression share lost to budget. Absolute top impression share. Absolute top impression […]

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Price Extensions Now Supported In Microsoft Advertising Editor

Microsoft Advertising (formerly known as Bing) are delighted to announce that price extensions are now supported within Microsoft Advertising Editor.   Last year, Microsoft Advertising launched price extensions, giving advertisers the opportunity to show products and pricing in text ads on both mobile and desktop search results. For advertisers, this update means you are now able to manage these extensions within Microsoft Advertising Editor in bulk. If you head to […]

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