New Negative Keyword Conflicts Report Introduced To Microsoft Advertising

Microsoft Advertising has introduced a brand new report in the web interface for Shopping Campaigns. The new product negative keyword conflicts report can be found within the Reports Tab under the Product Ads section. Here, the ‘Conflict Level Column’ highlights whether there is conflict at the account, campaign or ad group level. Essentially, this new report gives advertisers a better view into product negative keyword conflicts and Negative keywords are […]

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Microsoft Summer Solstice Competition Winners

Last week Mabo were announced winners of the Microsoft Summer Solstice Competition. Mabo scored the most points of all UK partners taking part in the initiative, proving that we are at the top of our game when it comes to Microsoft Advertising (formally known as Bing). The keys to our success included hosting internal training around the core metrics and products opportunities, focusing on DSA, Bing Shopping and Audience Targeting. […]

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Microsoft Advertising Trial A/B Testing Tool

Microsoft Advertising (formerly known as Bing Ads) have started to trial a new tool that allows users to A/B test their advertising.  This experiment will be globally available, and allow advertisers to test ad copy, landing pages, bidding strategies and modifiers. For advertisers, this ability to experiment within Microsoft Advertising allows you to work out which combinations of features work best to deliver the most profitable results. Microsoft explain that […]

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Microsoft Advertising Introduce Ad Customisers

Microsoft Advertising announced that ad customisers would be globally available to all advertisers. This means advertisers are now able to create customised feeds in the user interface or import them directly from their Google Ads account. This feature has been available within Google Ads for a few years now and essentially allows advertisers to dynamically tailor their ad copy based on specific attributes defined within a certain feed. Ultimately, this […]

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Microsoft Advertising Introduce Position Based Impression Share Metrics

Formerly known as Bing Ads, Microsoft Advertising has followed in Google’s footsteps and added the position-based impression share metrics. However, unlike Google, Microsoft will be keeping average position reporting. Six new performance stats are now available at the campaign, ad group, and keyword levels including metrics such as: Top impression share. Top impression share lost to rank. Top impression share lost to budget. Absolute top impression share. Absolute top impression […]

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Parallel Tracking Introduced To Microsoft Advertising

Microsoft Advertising, formerly known as Bing Ads, announced that they will be making a number changes over the next few months to improve page load time for users and to improve tracking for advertisers. Following in the footsteps of Google Ads, Microsoft Advertising has introduced Parallel Tracking. For those who aren’t familiar with what parallel tracking is and how it works, essentially, once the user clicks on the ad they […]

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Price Extensions Now Supported In Microsoft Advertising Editor

Microsoft Advertising (formerly known as Bing) are delighted to announce that price extensions are now supported within Microsoft Advertising Editor.   Last year, Microsoft Advertising launched price extensions, giving advertisers the opportunity to show products and pricing in text ads on both mobile and desktop search results. For advertisers, this update means you are now able to manage these extensions within Microsoft Advertising Editor in bulk. If you head to […]

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Bing Ads Rebrand To Microsoft Advertising

Following a series of new updates and features, Microsoft announced that Bing Ads has been officially rebranded as Microsoft Advertising. What was initially known as Microsoft AdCentre, changed to Bing Ads, and has now been rebranded for the second time to Microsoft Advertising. For advertisers, the rebrand shares a new found focus on personalisation and artificial intelligence. We can expect the search engine to start introducing “more advertising products with […]

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Bing Ads Take Over Yahoo and AOL Ads

Earlier this year, Bing Ads announced that they would be taking over Yahoo and AOL search ads sometime in 2019, making Yahoo Gemini redundant. At the start of the Month, Bing Ads announced that Yahoo search traffic would now be exclusively served by Bing Ads. This means that soon, Bing Ads, Yahoo and AOL will be collectively accessible within Bing Ads and will all be managed within one platform. What […]

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Bing Ads New Ad Extension: What It Is And How To Implement It

Bing Ads has launched a brand new ad extension, named Action Extensions. This new feature has been designed to allow advertisers to make use of CTA buttons within text ads. Last year, Bing began testing these Action Extensions and results indicated that advertisers benefited from around a 20% increase in click through rate. From this success Bing has made the decision to make this feature available globally. These Action Extensions […]

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