Feature Updates

Microsoft Advertising Sunset Average Position Metric

Microsoft Advertising (formerly known as Bing) revealed that it will be removing the average position metric from Microsoft Advertising reports. The advertising platform explain “Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and allow you to […]

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Bing Ads New Ad Extension: What It Is And How To Implement It

Bing Ads has launched a brand new ad extension, named Action Extensions. This new feature has been designed to allow advertisers to make use of CTA buttons within text ads. Last year, Bing began testing these Action Extensions and results indicated that advertisers benefited from around a 20% increase in click through rate. From this success Bing has made the decision to make this feature available globally. These Action Extensions […]

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Bing Ads Increase Availability of Custom Audiences

Almost two years ago, Bing Ads started trialling Custom Audiences. This week the search engine announced that this feature would be made generally available within all Bing Ads markets, minus some exceptions. For advertisers, Custom Audiences allow you to remarket to your existing customers. From here, you’re able to create customised messages for each customer segment, so this could include audiences such as high lifetime value customers or loyalty members […]

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Bing Ads Introduce Multiple Language Targeting

Bing Ads has provided additional guidance for any online advertiser looking to target multilingual users who could be searching in multiple languages. Bing Ads launched multiple language targeting ad campaign level in October this year. As this feature had already been available within Google Ads for quite some time, this update meant language targets could be included when importing Google campaigns into Bing. It is worth noting with this update […]

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Bing Ads Introduce Page Feeds

Bing Ads has introduced page feeds in order to allow for easier and more seamless Dynamic Search Ads Management. Page feeds remove the need for advertisers to create targets for specific URLs in Dynamic Search Ads campaigns. This makes it far easier to set up and manage. In addition, page feeds are also compatible with Google Ads page feeds, meaning advertisers are able to transfer feeds across both platforms. The […]

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Bing Ads Removes ‘Share Of Voice’ Data From Reports

After introducing the competition tab, Bing Ads has decided to remove data from the Share of Voice report. The competition tab that was introduced early September offers actionable recommendations and AI-powered features. This change will be actioned in March seeing the removal of the following: Impression share lost to bid Impression share lost to expected CTR Impression share lost to ad relevance Although we are losing the above columns, advertisers […]

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Bing Ads Now Support Longer Text Ads

In the latest Bing Ads Update, advertisers can now include a 3rd headline and 2nd description in text ads. Bing Ads ads now support a third headline and second description, meaning advertisers can now import their longer ads from Google Ads or create new ones in Bing Ads. Within this format, the ad copy appears in the order that you write the headlines and descriptions. The headlines can be up […]

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Bing Ads Launch Performance Targets

Advertisers can now monitor how campaigns are performing against performance targets in the Bing Ads Interface. Bing Ads has introduced a new AI-powered tool designed to let advertisers set and track performance targets on campaign groupings in a new dashboard. Performance Targets allow advertisers to… Understand how each of your campaigns are contributing to performance targets. See an overview of performance targets history and period-over-period trends. Evaluate whether you are […]

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Bing Ads Introduce ‘Recurring IOs’

Bing Ads has introduced Recurring Insertion Orders in order to streamline the IO process. The latest update to Bing Ads will help ensure campaigns keep running for advertisers making use of insertion order billing. The new Bing Ads recurring insertion orders update means advertisers are able to create a series of insertion orders that automatically renew based on the set frequency. To set up a recurring insertion order, follow the steps […]

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Bing Ads Introduce ‘Flyers’

The latest update to Bing Ads has seen the introduction of a ‘Flyers’ pilot. ‘Flyers’ also known as Flyer Extensions, are a new feature available to Bing advertisers within the Bing Ads interface. They are designed to help advertisers display their best deals/ products to users and take shape in three different ways: 1 – Flyer Extensions Flyer Extensions are displayed next to your Text Ads and are designed to […]

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