Microsoft Advertising

All you need you know to make sure Microsoft Advertising is for you.

Bing Ads Introduce Page Feeds

Bing Ads has introduced page feeds in order to allow for easier and more seamless Dynamic Search Ads Management. Page feeds remove the need for advertisers to create targets for specific URLs in Dynamic Search Ads campaigns. This makes it far easier to set up and manage. In addition, page feeds are also compatible with Google Ads page feeds, meaning advertisers are able to transfer feeds across both platforms. The […]

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Bing Ads AI-Powered Performance Insights Go Global

Bing Ads revealed that Performance Insights would now be available globally. Machine powered learning evaluates both yours and your competitors account performance to detect notable changes in performance. From this data, Bing Ads will then show a lightbulb icon to highlight a performance insight, alongside details of what has happened and the suggested actions advertisers can take. From here, advertisers are able to access more details and review what has […]

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Bing Ads Removes ‘Share Of Voice’ Data From Reports

After introducing the competition tab, Bing Ads has decided to remove data from the Share of Voice report. The competition tab that was introduced early September offers actionable recommendations and AI-powered features. This change will be actioned in March seeing the removal of the following: Impression share lost to bid Impression share lost to expected CTR Impression share lost to ad relevance Although we are losing the above columns, advertisers […]

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Bing Ads Now Support Longer Text Ads

In the latest Bing Ads Update, advertisers can now include a 3rd headline and 2nd description in text ads. Bing Ads ads now support a third headline and second description, meaning advertisers can now import their longer ads from Google Ads or create new ones in Bing Ads. Within this format, the ad copy appears in the order that you write the headlines and descriptions. The headlines can be up […]

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New Bing Ads Competition Tab

Bing Ads has introduced a new Competition Tab that now offers insights recommendations. Bing Ads has introduced a new Competition Tab within the web interface. This update offers several new ways for advertisers to view their audience insights as well as offering machine learning-powered recommendations. There are two main features within this update: Recommendations and Audience Insights. 1 – Recommendations Within the Recommendations section of Bing Ads, the interface now […]

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Bing Ads Launch Performance Targets

Advertisers can now monitor how campaigns are performing against performance targets in the Bing Ads Interface. Bing Ads has introduced a new AI-powered tool designed to let advertisers set and track performance targets on campaign groupings in a new dashboard. Performance Targets allow advertisers to… Understand how each of your campaigns are contributing to performance targets. See an overview of performance targets history and period-over-period trends. Evaluate whether you are […]

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Bing Ads Introduce ‘Recurring IOs’

Bing Ads has introduced Recurring Insertion Orders in order to streamline the IO process. The latest update to Bing Ads will help ensure campaigns keep running for advertisers making use of insertion order billing. The new Bing Ads recurring insertion orders update means advertisers are able to create a series of insertion orders that automatically renew based on the set frequency. To set up a recurring insertion order, follow the steps […]

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Bing Ads Introduce ‘Flyers’

The latest update to Bing Ads has seen the introduction of a ‘Flyers’ pilot. ‘Flyers’ also known as Flyer Extensions, are a new feature available to Bing advertisers within the Bing Ads interface. They are designed to help advertisers display their best deals/ products to users and take shape in three different ways: 1 – Flyer Extensions Flyer Extensions are displayed next to your Text Ads and are designed to […]

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Advertisers Can Now Use LinkedIn Category Data For Bing Search Targeting

The latest update to Bing Ads means that advertisers are now able to leverage data from LinkedIn across Text Ads, Shopping Ads, and most Bing Search products. Ever since Microsoft bought LinkedIn, Bing advertisers have been keen to take advantage of its audience data. Earlier this year, advertisers were given some access to LinkedIn targeting audience data, now it is available to all Bing advertisers. According to Bing, using data […]

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Bing Ads Now Includes Conversions Based On Time Of Ad Click

The latest update to Bing Ads means the search engine will now count conversions based on the time the user clicks the ad. This addition to conversion tracking will count conversions based on the time of the ad click. Bing revealed that this change is being implemented as a result of feedback from advertisers. It is designed to help advertisers better align their ads to the time of the click, […]

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