Microsoft Advertising

All you need you know to make sure Microsoft Advertising is for you.

Bing Ads Editor Supports In-Market Audiences

The latest update to Bing Ads means advertisers are now able to manage in-market audiences from Bing Ads Editor. In-market audiences are a targeting capability that makes use of artificial intelligence to create audiences based on people who have expressed interest in certain product categories. This audience is ideal for advertisers looking to target customers who are more inclined to purchase their product. Advertisers can also make use of in-market […]

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Bing Ads Allows Language Targeting At Campaign Level

The latest update within Bing Ads means advertisers can now target multiple languages at campaign level. Before the update, Bing Ads only allowed for language targeting at ad group level; meaning settings had to be transferred through to different ad groups. This also created issues when advertisers were wanting to import campaigns from Google Ads to Bing Ads, as the settings were not in alignment between the two search engine […]

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Bing Ads Launch New Machine Learning-Powered Insights

New updates to Bing Ads include a Competition Tab, Performance Insights and Location Recommendations. Competition Tab This reporting tab displays an overview of how the ad account has performed in comparison to competition over time. Within this, the recommendations tab offers suggestions that advertisers can take to improve results. Here, the suggestions and results are based on the ads within the account and its competitors. Performance Insights These performance insights […]

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Bing Ads Update Overview Tab and Report Downloads

Bing Ads has launched a number of updates and improvements in order to help advertisers save time. The latest updates to Bing Ads allow advertisers to get a faster look at performance insights; such updates include improvements to the Overview tab and report downloading. Updates within the Overview tab include the addition of new tiles and also several existing tiles being updated. This includes: Keyword Tile: Assesses and monitors the […]

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Bing Ads Introduce Two New Bidding Strategies

Following the latest update, a campaign in Bing Ads now only needs a minimum of 15 conversions over the past 30 days to be eligible for either Target CPA or Maximise Conversions bidding strategies. On Monday, Bing revealed that automated bidding strategies, Target CPA and Maximise Conversions have now become widely available. The Target CPA bidding strategy allows the advertiser to generate conversions at the average CPA set at the […]

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Bing Ads New Targeting Feature

Bing Ads introduce in-market audiences designed to target buyers that are ready to make a purchase. Bing Ads have launched ‘in-market audiences’, a new intent-based audience targeting option for campaigns. These audiences are designed to target users that Bing has determined as being ready to proceed with a purchase. In-market audiences follow the common theme of automation that is emerging within search. Bing utilises artificial intelligence (AI) to collate audience […]

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Bing Suggest Updating Final Ad URLs To HTTPS

Following the Chrome update this month, Bing recommend advertisers to change their final ad URLs to HTTPS. Google has started marketing HTTP URLs as insecure in the Chrome web browser. This update means Bing have suggested that advertisers update their final ad URLs to HTTPS.   To save time, there are three options for bulk updating URL’s: 1 – Bing Ads Editor 2 – Bing Ads API 3 – The […]

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Bing Launch AI Powered Automated Extensions

Bing has launched automated extensions that are entirely powered by artificial intelligence. This new feature allows Bing to analyse huge amounts of data and discover new, more effective ways to ‘supplement your text ads with extensions’. For advertisers, this update enhances visibility and improves performance, with no physical action required.   Currently, automated extensions support the following formats: Automated Location Extensions Consumer Ratings Dynamic Ad Enhancements Dynamic Callouts Dynamic Partner […]

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Updates To The Bing Ads Mobile App

  The Bing Ads mobile app now allows users to quickly navigate between accounts, add funds and view actionable insights. Last Thursday, Bing Ads revealed a new update to their mobile app. In addition to the older features, the app now supports multi-user access and the ability to add fund for prepaid accounts. For advertisers looking after several accounts under one email, you are now able to easily switch between […]

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New Targeting Setting For Bing Ads

  Bing Ads now have improved targeting settings and dimensions tab. Last week Bing revealed new enhancements to the targeting settings and dimensions tab available in Bing Ads. In particular, the updates now allow you to manage your targeting in bulk and display your performance metrics inline through new ad schedule targeting, location targeting, and device targeting settings. For targeting, you can now view performance and make changes in the […]

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