Microsoft Advertising

All you need you know to make sure Microsoft Advertising is for you.

Bing Ads Updating User Interface To Make Bulk Analysis And Changes Easier

Recent updates to Bing Ads means advertisers can now see and amend location target settings in bulk and get more detailed reporting from the Dimensions tab. Bing ads are updating the user interface to make it easier for advertisers to analyse and adjust campaigns. The first change is making it easier to adjust location target settings, including bid adjustments, in bulk across several campaigns. Before the update, to view location […]

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Bing Ads Improve Custom Audiences Targeting

LiveRamp integrates with Bing Ads to bring its search targeting features to the search engine. Bing Ads has joined forces with LiveRamp to deliver improved search targeting features for advertisers. LiveRamp is a provider of identity resolution services, meaning advertisers using Bing can utilise “people-based search capabilities” within Bing Custom Audiences. This integration now allows Bing Ads Custom Audiences to target and retarget search ads at an individual level. For […]

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Bing Merchant Center Introduce Google Merchant Center Import Tool

  Bing Ads now allow advertisers to easily import Product Ads from Google AdWords. Last week, Bing has launched the ability to import product feeds from Google Merchant Center to Bing Merchant Center. This is facilitated by the Google Merchant Center import tool, that allows the product offer to be transferred to the Bing Merchant Center. This update will save advertisers time, as it minimises the need to maintain two […]

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Bing Launch ‘Ads by Bing’ Pilot

Bing has launched a pilot programme within Bing Ads to improve campaign performance by automatically creating variations of existing ads. Automation has become an integral part of online advertising, therefore it is no surprise that Bing has introduced another new tool to capitalise on this trend. Last year, Google launched a pilot named ‘Ads Added by AdWords’, now referred to as ‘Ad Suggestions’, in which the search engine creates different […]

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Bing Ads to Target LinkedIn Audiences

Bing Ads are planning to introduce a new functionality that allows advertisers to target their ads to LinkedIn audiences. The option to target LinkedIn audiences will be exclusive to Bing Ads, as it is currently unavailable within Google AdWords. Now that Microsoft owns LinkedIn, it’s unlikely that Google will ever be in a position to offer a similar feature. LinkedIn is renowned for its advertising limitations, particularly for small businesses. […]

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Bing Announce New Features To Automated Imports

There have been several updates to the automated imports feature within Bing Ads that save time and improve performance. Last year Bing introduced automated imports, allowing advertisers to schedule syncs from Google AdWords into Bing Ads. This update meant less time was spent duplicating campaign changes across different search engines, giving more focus towards delivering more on Bing. Most recently, Bing has updated this feature, providing advanced import options and […]

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Bing Ads Launch In-Market Audiences

  After being in pilot for several months, Bing has finally made the decision to introduce In-market Audiences to all US advertisers using Bing Ads. Last Tuesday, bing announced that In-Market Audiences were to be available in the US, after piloting the feature last year. In-Market Audiences are groups of users determined to be actively in the market for a particular product or service. There are over 170 audiences determined […]

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Bing Ads Editor Introduces New Features For Mac And Windows Users

  The latest update for Bing Ads Editor for Mac and Windows introduces new time-saving features for advertisers. Bing Ads have introduced label management within Editor for Mac. This allows search marketers to organise and structure their accounts in a way that is tailored and meaningful to them, so they can filter and identify results, ultimately making changes faster. Labels can be created in the shared library section and applied […]

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Bing Ads Introduce New Features for Importing Google AdWords Campaigns

  Bing has launched a new set of features for advertisers who want to import their Google AdWords campaigns to Bing Ads. The search engine announced that they have improved the import feature from Google AdWords to Bing Ads, meaning you can now import more from Google to Bing. Ultimately, the update allows you to transfer more in quantity and more in data, resulting in greater flexibility between accounts. Specifically, […]

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Bing Launch Dynamic Search Ads

  Bing have introduced dynamic search ads to create ads and target search out of existing website content. Bing dynamic search ads use content from advertisers websites to automatically create target searches and create ads. This content can derive from the website as a whole or from a specific page of the website. This provides a real opportunity for advertisers who have a substantial amount of constantly changing content. It […]

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