Microsoft Advertising

All you need you know to make sure Microsoft Advertising is for you.

Bing Introduce Local Inventory Ads

  Bing have introduced local inventory ads as a new format in the Bing Shopping Campaigns.   This new feature allows advertisers to promote products and encourage retail store visits to local, nearby shoppers. Local inventory opens up the opportunity to increase sales in retail stores by driving foot traffic with local product information. The new features also help to boost traffic volume by including a physical location within the […]

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Bing Announce New Feature For Bing Shopping Campaigns

  Bing Ads have added four new columns in the Product Groups reporting grid. Recent developments in Bing Ads have introduced four new features designed to make advertisers lives a lot easier. The update starts with improvements to the Products Submitted column, which now displays the number of products that were uploaded to Bing Merchant Center. Of those uploaded, the Products Ready to Serve column has been updated to display […]

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Bing Product Ads Set To Include Multiple Images

  Bing has announced a new feature that allows advertisers to create product ads with up to 11 images. Previously, only one image could be associated with a product ad. Now marketers can include up to 10 additional images per product listing. For this new feature to work, advertisers must first upload additional images in their product offer feeds. Bing explains that “additional images can appear to potential customers in […]

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Bing Ads Editor Introduces Support For Account Level Ad Extensions

  Bing now allows users to manage account level ad extension associations from Bing Ads Editor. In September 2017, Bing Ads launched account level ad extensions, allowing advertisers to add extensions across campaigns within their account. Bing have now announced a new feature that supports managing account level ad extensions from Bing Ads Editor. Bing have started by offering the ability to specifically manage Callout Extensions. This means advertisers are […]

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Bing Ads Announce Price Extensions

  Bing has introduced a new feature that allows advertisers to add price extensions to mobile and desktop search ads. This year Bing have been focused on creating new opportunities for advertisers with their new Ad Extensions available on both Desktop and Mobile. To complement this, Bing have launched a new feature that now allows users to add price extensions to search ads. Price extensions are a version of a […]

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Bing Ads Management From Mabo – Bring Bing Into Your Paid Search Strategy For 2018

  You may well be feeling the shock of realising 2018 is upon us when you read the title for this post. 2017 has been another fantastic year for our clients and we are hoping to have an even better 2018. With this in mind we want our clients to put some serious thought into advertising through Bing Ads, Bing’s version of Google AdWords. Bing launched their partner programme in […]

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Why You Should Show Bing Some Love This Valentine’s Day

  Bing Ads, Microsoft’s answer to Google AdWords. The annoying cousin who’s always at family parties that you don’t really like. The search engine advertising you’ve wondered about exploring, but at the same time you’ve always been scared of investigating. Sounds familiar, right? Or from an existing advertisers point of view, what about that client who says how well Google is working for them and that they don’t want to […]

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