Mobile

First Glimpse Of New Look For Mobile Search Results

This week, Google launched a rebrand for how Search results would appear on mobile, including a change for both text ads and organic listings. For text ads, the black label has officially arrived. A few weeks ago we noticed the search engine testing a more subtle approach, moving away from the green rectangle to a plain, black, borderless label. The label is now appears adjacent to the display URL which […]

What is mobile traffic really made of?

First of all… we did it! We successfully completed Google’s mobile vanguard program 🙂 To keep it short and sweet the intention of the program was to push mobile, to pioneer the drive forward and as the title suggests, become a vanguard. Obviously, as results driven PPC specialists, we have to see good performance and return from that push. With it’s entire emphasis on mobile performance, we thought it would […]