Following the introduction of parallel tracking for search ads last year, Google announced that this feature would now be available within Display Campaigns this week. This update will be going live from the 1st of May, and from the 31st of July, it will be mandatory that all advertisers include tracking parameters within their display ad URLS in Google Ads. What does this mean for advertisers? So, Google initially introduced […]
The Google adtech suite has undergone a complete rebrand, meaning AdWords and DoubleClick cease to exist…. … but don’t worry, it’s just rebrand. After 18 and 22 years, Google has retired the AdWords and DoubleClick brands. The products have now been rebranded, upgraded and categorised into three primary brands: Google Ads. Google Marketing Platform. Google Ad Manager. Google understand that so much has changed since the initial evolution of AdWords, […]
It’s important to know the benefits of Google Remarketing and its importance to AdWords advertisers. Find out about the potential of Google Remarketing with these statistics: Do you feel like your advertising could benefit from Remarketing? If so, then complete the contact form below and a member of our team will be in touch to see how Mabo could grow your online sales through the power of Remarketing.
You know the ones! Those pesky banners that seem to follow you around every corner you go after you have visited a site. So what are these banners that follow you around? These banners are known as remarketing banners. Remarketing is one of the five main channels available to Google AdWords users which gives the advertiser the opportunity to re-engage with people who have visited your site previously to further […]