Google Testing Black Ad Label In Search

In 2017, Google first started playing around with the “Ad” label that appears directly next to text ads on Google. Since their last trial, Google has stuck to the green rectangle with ‘Ad’ within in it in order to differentiate text ads from the Google organic search results. The latest trial indicates that Google are looking to be testing a more subtle Ad label. This Wednesday, Darren Taylor, owner of […]

Continue Reading

Google Trial Giant Images Within Search Ads

This new ad format Google are testing shows several headlines featured above a carousel of large images with a description displayed below. Here, users are able to swipe through the set of images within the ad. When a user selects one of the images, Google brings up a page displaying all of the images and their captions. Then, just like any other text ad, clicking on the headline takes the […]

Continue Reading

Google Ads Introduce Click Share To Competitive Metrics Within Search Campaigns

Google has introduced the click share metric to Search campaigns in order to help advertisers get a well-rounded understanding of how their text ads are performing. It’s arguable that Google have made this change to combat the average position metric becoming less useful. The click share metric indicates to advertisers how many clicks their ads have received out of the total number of times Google estimated your ads could have […]

Continue Reading

Google Launch Four New Tools For Responsive Search Ads

Google has introduced a number of new updates to Responsive Search Ads to incorporate additional reporting functionalities and more languages. In terms of languages, responsive search ads are now available in: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish and Turkish. In addition, there are four new tools available for Responsive Search Ads: Real-time feedback. During ad creation, advertisers will now be shown a dynamically changing ad strength indicator. […]

Continue Reading

People Love Chicken Nuggets

Here’s your monthly dose of bizarre searches from Google from the last month or so; which just goes to prove how weird some people are. Without further ado, let’s get to it… Go home, Google user, you’re drunk! Bodmin only has a population of around 13,000, so the chances of finding a second-hand hand dryer are extremely slim, you’d think! (Account industry – Hand dryers) I take it this is […]

Continue Reading

Google announce ‘Mobile Speed Score’ as a factor in ad performance

As part of their 2018 product announcement, Google have launched ‘mobile speed score’, which can affect ad performance. Website speed has always been seen as a crucial contributing factor to the success of a website, eCommerce or otherwise. Since 2008, Google has used the speed of your landing page as a factor in calculating Quality Score for keywords. A slow website therefore can lower the Quality Score and require a […]

Continue Reading

Bing Ads New Targeting Feature

Bing Ads introduce in-market audiences designed to target buyers that are ready to make a purchase. Bing Ads have launched ‘in-market audiences’, a new intent-based audience targeting option for campaigns. These audiences are designed to target users that Bing has determined as being ready to proceed with a purchase. In-market audiences follow the common theme of automation that is emerging within search. Bing utilises artificial intelligence (AI) to collate audience […]

Continue Reading

Google Add ‘People also search for’ Results For Search Ads

Paid ads will now be displayed within the ‘People also search for’ box alongside organic listings. The “People also search for” box is a feature we are all used to seeing within Google’s organic listings. However, more recently marketers have noticed that Google is now displaying this feature within the paid search results. Google has decided to include suggested queries alongside organic and paid results to save the user from […]

Continue Reading

Google Introduces Hotel Ads

Google has introduced a new campaign type to the Google Ads platform. Google revealed that Hotel Ads buying is now being introduced to the Google Ads platform. Hotel Ads were first launched in 2010 in the form of sponsored listings in Google Maps. The feature then expanded into Google Search results and was managed within a separate ad platform. Integrating Hotel Ads buying into Google Ads has been introduced to […]

Continue Reading

Google Rebrand Advertising Offerings

The Google adtech suite has undergone a complete rebrand, meaning AdWords and DoubleClick cease to exist…. … but don’t worry, it’s just rebrand. After 18 and 22 years, Google has retired the AdWords and DoubleClick brands. The products have now been rebranded, upgraded and categorised into three primary brands: Google Ads. Google Marketing Platform. Google Ad Manager. Google understand that so much has changed since the initial evolution of AdWords, […]

Continue Reading





Register Here