Google Launch Four New Tools For Responsive Search Ads

Google has introduced a number of new updates to Responsive Search Ads to incorporate additional reporting functionalities and more languages. In terms of languages, responsive search ads are now available in: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish and Turkish. In addition, there are four new tools available for Responsive Search Ads: Real-time feedback. During ad creation, advertisers will now be shown a dynamically changing ad strength indicator. […]

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People Love Chicken Nuggets

Here’s your monthly dose of bizarre searches from Google from the last month or so; which just goes to prove how weird some people are. Without further ado, let’s get to it… Go home, Google user, you’re drunk! Bodmin only has a population of around 13,000, so the chances of finding a second-hand hand dryer are extremely slim, you’d think! (Account industry – Hand dryers) I take it this is […]

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Google announce ‘Mobile Speed Score’ as a factor in ad performance

As part of their 2018 product announcement, Google have launched ‘mobile speed score’, which can affect ad performance. Website speed has always been seen as a crucial contributing factor to the success of a website, eCommerce or otherwise. Since 2008, Google has used the speed of your landing page as a factor in calculating Quality Score for keywords. A slow website therefore can lower the Quality Score and require a […]

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Bing Ads New Targeting Feature

Bing Ads introduce in-market audiences designed to target buyers that are ready to make a purchase. Bing Ads have launched ‘in-market audiences’, a new intent-based audience targeting option for campaigns. These audiences are designed to target users that Bing has determined as being ready to proceed with a purchase. In-market audiences follow the common theme of automation that is emerging within search. Bing utilises artificial intelligence (AI) to collate audience […]

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Google Add ‘People also search for’ Results For Search Ads

Paid ads will now be displayed within the ‘People also search for’ box alongside organic listings. The “People also search for” box is a feature we are all used to seeing within Google’s organic listings. However, more recently marketers have noticed that Google is now displaying this feature within the paid search results. Google has decided to include suggested queries alongside organic and paid results to save the user from […]

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Google Introduces Hotel Ads

Google has introduced a new campaign type to the Google Ads platform. Google revealed that Hotel Ads buying is now being introduced to the Google Ads platform. Hotel Ads were first launched in 2010 in the form of sponsored listings in Google Maps. The feature then expanded into Google Search results and was managed within a separate ad platform. Integrating Hotel Ads buying into Google Ads has been introduced to […]

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Google Rebrand Advertising Offerings

The Google adtech suite has undergone a complete rebrand, meaning AdWords and DoubleClick cease to exist…. … but don’t worry, it’s just rebrand. After 18 and 22 years, Google has retired the AdWords and DoubleClick brands. The products have now been rebranded, upgraded and categorised into three primary brands: Google Ads. Google Marketing Platform. Google Ad Manager. Google understand that so much has changed since the initial evolution of AdWords, […]

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Google extends in-market audience targeting to Search campaigns

Extending in-market audience targeting to Search campaigns allows advertisers to target users based on purchase intent signals. On Tuesday, Google announced that in-market audiences will be coming to Search campaigns. Currently, this feature is only available for Display Network and YouTube campaigns, so expanding into Search will bring new opportunities for advertisers. In-market audiences were first introduced in 2013, and are aimed at reaching consumers who are towards the final […]

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The Art Of Writing A Good Text Ad For Google AdWords

    Ad Texts in Google AdWords are really simple to create, but it’s how they’re written that makes them so effective. Grab yourself a cuppa, relax, and read our guide on how to write a good text ad for Google AdWords. Your ad texts are one of the only things that potential customers get to see. Because of this, you want to make sure they make an impact! You […]

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The Advantages Of Dynamic Search Ads In Google AdWords.

Dynamic Search Ads (DSA) offer better chances of valuable traffic, incremental reach, revenue and an overall better understanding of your customers’ behaviour.  This is all achieved by Dynamic search ads making sure your relevant user queries are covered. Dynamic search ads are easy to set up for your webpage, continuously advertise shifting product inventory and deep hidden content from within your website. Dynamic Search uses advertisers’ websites to target their […]

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