Shopping

Google Product Kick Off 2021

We checked out the Google Product Kick Off yesterday. Whilst there were heaps of new announcements, here’s just a taste of what got us at Mabo excited.   New Durable Measurement Solutions, Consent Mode and Enhanced Conversions: Consent mode is designed to recover up to 70% of conversions lost to privacy settings, using modelled conversions to fill in the gaps of missing data. With privacy becoming an ever-pressing issue we […]

Continue Reading


GOOGLE SHOPPING ADS DOWN?

Late on Friday (27th August) we became aware of low impressions on Google Ads accounts that run shopping, with some down 80% in clicks, impressions and spend vs comparative days. Our team immediately contacted Google support and our Google reps who were unaware of any issue but escalated the problem. We also reached out to a Google CSS team. We spent hours on Friday evening searching for potential issues in […]

Continue Reading


Google Makes Shopping Ads Free.

Probably some of the biggest and best news to come out of these last few months!! Google is now expanding its free display options to businesses in Europe, Africa and The Middle East (wooo). Luckily for America, they have had this luxury since April, and are already well used to the change. Google will also offer tools to help SMBs get back on track, amid the impacts of COVID-19. We […]

Continue Reading


Google Shopping Feed Enhancement. What Is It & Why?

The PPC industry is ever-evolving and we are already in an A-I learning era. The advancement in Google’s Smart Bidding has meant us as a specialist PPC agency have had to learn and adapt ourselves in the way we manage accounts moving forward.  I’ll be honest in saying that I was previously reluctant to turn campaigns onto Smart Bidding strategies, I had a handful of clients asking “if the campaigns […]

Continue Reading


The Free Future of Google Shopping

As you will likely be aware by now, Google have recently announced that they are to show free results on their Shopping tab alongside the ads that already show there currently. This is something that, at present, is only available in the US, but Google have plans to roll this feature out across the rest of the world later this year.   So why now and how will it work? […]

Continue Reading


Enriching Your Products With A Supplemental Feed

With Google Shopping now contributing almost 60% of Google Ad’s clicks for retailers, the need for a strong shopping feed is more important than ever. By using a supplemental feed, you have the opportunity to enrich your feed as a retailer by running one alongside your primary feed. This enables you to adapt various attributes to entice new customers to your site. What Is A Supplemental Feed? A Supplemental Feed […]

Continue Reading


How A Good Shopping Feed Can Help You

Is having a good feed important? Absolutely!  The importance of a good feed is paramount when building out your Google Ads shopping campaigns, it can be the difference in having people click or not click on your advertisement once the campaign is active. While some may believe that the product ID, availability and price are the most important; it can be argued that description and the product title are even […]

Continue Reading


Cart Metrics Introduced For Google Shopping Campaigns

Advertisers running Google Ads Shopping Campaigns will now be able to view insightful metrics within the User Interface. Google has introduced this new feature to give advertisers a better indication of which products / brands are generating the most revenue. Data that will be available includes: Orders: Sales attributed to ad clicks. Average cart size: Sum of items in-cart divided by number of orders. Average order value: Revenue from clicks […]

Continue Reading


Shopping Campaigns Now Included In Google Ads Optimisation Score

Google Ads optimisation score now includes shopping campaigns in addition to search campaigns. The advertising platform will not only provide a combined score at the account level, but each campaign type will also be assigned its own individual score. You can find your optimisation score within the “Recommendations Tab” in the Google Ads interface where Google will also be displaying recommendations relative to each score. Your score can range between […]

Continue Reading


5 Tips And Tricks For Showcase Shopping Ads

Showcase shopping ads are a newer ad format from Google that helps potential customers decide where to buy when they search for broad search terms like “Women’s Athletic Clothing” or “Kitchen Furniture”.  These are my top 5 tips and tricks to get the most from this Google shopping feature: Don’t be generic, create ads to meet your own business goals, from impression share to conversions they are completely customisable to […]

Continue Reading