5 Tips And Tricks For Showcase Shopping Ads

Showcase shopping ads are a newer ad format from Google that helps potential customers decide where to buy when they search for broad search terms like “Women’s Athletic Clothing” or “Kitchen Furniture”.  These are my top 5 tips and tricks to get the most from this Google shopping feature: Don’t be generic, create ads to meet your own business goals, from impression share to conversions they are completely customisable to […]

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What are Showcase Shopping Ads and how can they Help You

What Are Showcase Shopping Ads? These ads help potential customers decide where to buy when they search for more general top of the funnel search terms like “Women’s Athletic Clothing” or “Kitchen Furniture” whilst exploring brand and products. Showcase Shopping Ads are a different format from the traditional Product ads (Shopping Ads) that allow you to feature product images and group together a selection of related products and present them […]

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Why Smart Shopping Campaigns Are Like Driverless Cars

In 2017, Google’s CEO Sundar Pichai said Google were an “AI first company”. Fast forward to May 2019 and he announced “We are moving from a company that helps you find answers to a company that helps you get things done” following this by saying “We want our products to work harder for you in the context of your job, your home and your life.“ Ultimately, technology should enhance customer […]

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Google Expand Shoppable Ads To Google Images

Google has launched a new way for online retailers to advertise products via image search. ‘Shoppable Ads’ are a new ad format that  allow advertisers to highlight multiple products within a single ad unit. The ads will be placed amongst Google Image search results and will appear with a “Sponsored” label in addition to a price tag icon. These ad units take similar shape to the shoppable pins on Pinterest […]

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Google Introduce Shopping Product Card Buttons

Google has introduced buttons to the product card listing ads towards the right hand side of the desktop search results interface. The buttons are displayed when the Google results show a Google shopping card or panel towards the right side of the desktop search results. When you select one of the buttons, an overlay displaying more information pops up covering the search results. The features included within the new product […]

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Advertisers Can Now Add Product Pages To Google Shopping Listings

The latest update to the Google Manufacturer Centre now allows advertisers to add product pages to their Google Shopping Listings. This means sellers are able to provide more information and details about their products that will appear in a new “From the manufacturer” section on product detail pages. This additional information can include images, videos, text and more. To bring us this update Google has teamed up with WebCollage to […]

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Google Shopping Competitors Now Account For 32% Of Results

The most recent report from Searchmetrics reveals that competition amongst Product Listing Ad results in the UK, France, and Germany has severely increased since January 2018. Searchmetrics explain that “the number and diversity of comparison shopping services appearing in Google Shopping units has dramatically increased.” Google has been fined nearly $2.7 billion by the European Commission in 2017 alone for suspected antitrust violations that took place in Shopping Search. In […]

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Merchant Promotions Introduced To Shopping Actions

Retailers are now able to use the Google Ads Merchant Promotions programme in Shopping Actions. This update now enables online retailers to add promotions to their Shopping Actions inventory. Now, any searcher will be able to see this promotion wherever the discounted products show in Google Express. The search engine has introduced this update to in order to increase the appeal of advertisers offerings and encourage customers to complete a […]

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Important Changes to Google’s CSS Programme

As of November 1st 2018, Google are changing how their CSS programme works for merchants. Potential 20% saving in CPC The 20% reduction in PLA fees remains unaffected. This means that merchants will continue to see a potential decrease in cost-per-click of up to 20%, thanks to the CSS programme. Rebate Calculated Per Calendar Month From November 1st, rebates are calculated per calendar month, where previously they were calculated over […]

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Google Rebrand Advertising Offerings

The Google adtech suite has undergone a complete rebrand, meaning AdWords and DoubleClick cease to exist…. … but don’t worry, it’s just rebrand. After 18 and 22 years, Google has retired the AdWords and DoubleClick brands. The products have now been rebranded, upgraded and categorised into three primary brands: Google Ads. Google Marketing Platform. Google Ad Manager. Google understand that so much has changed since the initial evolution of AdWords, […]

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