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Merchant Promotions Introduced To Shopping Actions

Retailers are now able to use the Google Ads Merchant Promotions programme in Shopping Actions. This update now enables online retailers to add promotions to their Shopping Actions inventory. Now, any searcher will be able to see this promotion wherever the discounted products show in Google Express. The search engine has introduced this update to in order to increase the appeal of advertisers offerings and encourage customers to complete a […]

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Important Changes to Google’s CSS Programme

As of November 1st 2018, Google are changing how their CSS programme works for merchants. Potential 20% saving in CPC The 20% reduction in PLA fees remains unaffected. This means that merchants will continue to see a potential decrease in cost-per-click of up to 20%, thanks to the CSS programme. Rebate Calculated Per Calendar Month From November 1st, rebates are calculated per calendar month, where previously they were calculated over […]

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Google Launch New Version Of Shopping Insights

This new update means advertisers are now able to view and analyse more comparative brand data with the latest update. Google has released an updated version of its Shopping Insights tool in order to help advertisers view and understand data regarding popular brands and products. The new Shopping Insights tool means advertisers are able to track which brands and products are trending and how the results vary by location. Specifically, […]

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Shopify Google Shopping App Update – Deadline Now Extended

Following on from our post about the potential trouble the Google Shopping App update may well be causing Shopify users in what is probably their biggest trading period of the year. Shopify have decided to extend the deadline until the new year!!!!!! *Actual footage of Shopify retailers waking up this morning. This now means that there is no need to panic, and all should be fine and well come the new […]

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Shopify Google Shopping App Update – What Does It Mean For You?

As of the 31st October, Shopify will have disabled their current Google Shopping App and will force every user to update their website with the new version. At the time of writing this post, the initial feedback on the new Google Shopping app does not seem to be overly positive with an overall rating of 1.4 out of 5. Shopify is a fast growing ecommerce platform that powers some of the most powerful […]

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Google Introduce Shoppable Image Ads

In preparation for the festive season, Google has revealed a new ad format available for retail and brand advertisers who offer shopping on third-party websites, via Google Search. During the festive period, users tend to search for images before purchasing a product in a store. To capitalise on this, Google has introduced Shoppable Image ads. The Shoppable Image ads are large units with a tag icon displayed in the corner. […]

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Google Showcase Shopping Ads Now Display Video

Google has expanded video capabilities for advertisers across Google. Now, advertisers are able to include videos in Showcase Shopping ads. Showcase Shopping ads have been around for a while now, and display a multi-image Shopping format that when clicked, directs the customer to a Google-hosted landing page that displays products and descriptions from the advertisers feed. This format is most commonly displayed when users enter broad search term queries. Within […]

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Google Rebrand Advertising Offerings

The Google adtech suite has undergone a complete rebrand, meaning AdWords and DoubleClick cease to exist…. … but don’t worry, it’s just rebrand. After 18 and 22 years, Google has retired the AdWords and DoubleClick brands. The products have now been rebranded, upgraded and categorised into three primary brands: Google Ads. Google Marketing Platform. Google Ad Manager. Google understand that so much has changed since the initial evolution of AdWords, […]

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Google Announced New Shopping Features At SMX Advanced

At SMX Advanced, Google revealed new features for retail advertisers including a new local inventory ad unit and product pricing benchmarks. During a keynote discussion at SMX Advanced last Thursday, Google announced several new advertising features for retailers and brand manufacturers. The features include; local selling, price comparisons and an update for Google Shopping Actions. Local Selling Google has introduced affiliate location extensions in Search and Display campaigns, meaning ad […]

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New Google Shopping Campaign Type

  Google combines shopping and dynamic remarketing in their new goal-optimised shopping campaign type. This week, Google announced that machine learning has come to Shopping Campaigns, with the introduction of a new Shopping campaign subtype, that is ‘goal-optimised’. These new campaigns utilise machine learning with the aim of automatically optimising ad delivery to achieve the advertisers defined conversion goal. Google explains that the new system will evaluate all available signals […]

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