Advertisers Can Now Add Product Pages To Google Shopping Listings

The latest update to the Google Manufacturer Centre now allows advertisers to add product pages to their Google Shopping Listings. This means sellers are able to provide more information and details about their products that will appear in a new “From the manufacturer” section on product detail pages. This additional information can include images, videos, text and more. To bring us this update Google has teamed up with WebCollage to […]

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Google Shopping Competitors Now Account For 32% Of Results

The most recent report from Searchmetrics reveals that competition amongst Product Listing Ad results in the UK, France, and Germany has severely increased since January 2018. Searchmetrics explain that “the number and diversity of comparison shopping services appearing in Google Shopping units has dramatically increased.” Google has been fined nearly $2.7 billion by the European Commission in 2017 alone for suspected antitrust violations that took place in Shopping Search. In […]

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Merchant Promotions Introduced To Shopping Actions

Retailers are now able to use the Google Ads Merchant Promotions programme in Shopping Actions. This update now enables online retailers to add promotions to their Shopping Actions inventory. Now, any searcher will be able to see this promotion wherever the discounted products show in Google Express. The search engine has introduced this update to in order to increase the appeal of advertisers offerings and encourage customers to complete a […]

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Important Changes to Google’s CSS Programme

As of November 1st 2018, Google are changing how their CSS programme works for merchants. Potential 20% saving in CPC The 20% reduction in PLA fees remains unaffected. This means that merchants will continue to see a potential decrease in cost-per-click of up to 20%, thanks to the CSS programme. Rebate Calculated Per Calendar Month From November 1st, rebates are calculated per calendar month, where previously they were calculated over […]

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Google Rebrand Advertising Offerings

The Google adtech suite has undergone a complete rebrand, meaning AdWords and DoubleClick cease to exist…. … but don’t worry, it’s just rebrand. After 18 and 22 years, Google has retired the AdWords and DoubleClick brands. The products have now been rebranded, upgraded and categorised into three primary brands: Google Ads. Google Marketing Platform. Google Ad Manager. Google understand that so much has changed since the initial evolution of AdWords, […]

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Are You A Google Shopping Sheep?

Google AdWords is 17 years old. That means some of our apprentices at Mabo are the same age as the advertising platform we use day in, day out. Crazy! In that 17 years, Google have made a fair few changes to both the interface and the actual product itself – for a start you now have to pay to use it. Now what I’m about to say is by no […]

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The Advantages Of Google Shopping

It’s important to know that traditional text ad advertising is not the only way to effectively sell your products through Google. Find out what advantages there are to advertising your website through Google Shopping. Do you feel like your website could benefit from advertising on Google Shopping? If so, then complete the contact form below and a member of our team will be in touch.

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Kelkoo Appearing In Google Shopping Results

As some of you may well recall, Google were rumoured to be separating its shopping results after the £2.14bn fine they received in June from the EU. European regulators claimed that Google was artificially and illegally promoting its own price comparison service in searches, denying rival firms the ability to compete on a level playing field. This now means that third party price comparison and shopping websites can now display […]

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Google Reportedly Separating Its Shopping Service After EU Antitrust Fine

  Following on from Mabo’s recent blog post detailing recent changes to Google shopping this week, more changes are on the horizon as Google is forced to take action in response to an EU Antitrust Order. In June of this year, Google was hit with a record £2.14 billion fine for “abusing its dominance of the search engine market.” Specifically, this related to the way in which Google runs its […]

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We Spy A New Google Shopping Product Ranking System

Recently Google has implemented a numerical ranking system into Google Shopping results if the words ‘top’ or ‘best’ are used in customer search queries. While there has been no official word from Google on how the new product rankings are decided just yet, there are a few factors we can see which are are potentially at play here. Similar to how search ads are ranked by quality score, made up […]

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