Social

Social platforms are forever changing, make sure you’re up to date with the latest social activities.

Facebook’s New Features For International Women’s Day.

This month we see International Women’s History Month and International Women’s Day. Woo woo, massive cheer for all those women out there!! Anyway, to coincide with this event, Facebook has announced a range of new features to work alongside the launch of multi-participant Instagram Live rooms, which the company has been testing for the last few months. The launch of Live Rooms means creators and others can go live on […]

Continue Reading


Facebook Blueprint Certification.

A huge accomplishment for Mabo’s Senior Social Account Manager happened this week. Our very own Holly shea became Facebook Blueprint Certified.  Facebook Blueprint Certification recognises advanced-level proficiency with Facebook’s family of apps and services. Therefore gaining one of these, is an amazing accomplishment.  We caught up with Holly herself to find out what she had to say: “Social media advertising is an ever-changing landscape which can be a challenge for […]

Continue Reading


How Apple’s iOS 14 Release May Affect Your Ads.

Recently, Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. Therefore, businesses that advertise mobile apps, as well as those who optimise, target & report on web conversion events from any of Facebook’s tools will be affected. As much as this is something that we did not want to happen, we do need to prepare. […]

Continue Reading


Instagram Tests Adding Timers To Stories.

We have all been there… clicking & tapping & sighing through 100’s of Instagram stories from everyone we follow. According to screenshots posted by user Kyle Harris (and shared by Matt Navarra), Instagram is now testing new timer listings beneath story bubbles, which will show how long each story has left before it’s erased.  With the timing being available, this may prompt people to view stories before they are removed from Instagram. Unless […]

Continue Reading


Paid Social.

Chances are in 2020 if it hadn’t already, your business entered the world of digital. Certainly in the early days of Covid-19 businesses took a reactive approach in an attempt to stay afloat during a global pandemic. It certainly was a good year for digital which already was the fastest-growing sector. As we head to 2021 it’s time to take stock and be proactive as we look to hopefully leave […]

Continue Reading


Boost your performance on Facebook.

We all want better performance on Facebook right? Video is the best performing content type across all social platforms, and it can help boost engagement, awareness and sales in your end of year push. If you are not promoting videos across your platforms, then this is the time to start! Our friends over at Facebook have provided us with their top 3 tips on how to improve your video content approach. […]

Continue Reading


Instagram Reels.

It is official!!!! Instagram has added new branded content options, including branded content tags within reels. Instagram has begun to put more emphasis on reels as it seeks to compete with the rise of the new popular platform, TikTok. By offering reels, TikTok has given users the opportunity to make money from their clips. The new tags will give creators the option to formulate deals with brands in order to […]

Continue Reading


Improving Your Facebook Ads.

Everyone want’s to have the best Facebook Ads right? I mean, you can’t blame them really, of course, you want YOUR ads to stand out. With Christmas only around the corner (quite, literally), I am sure you are starting to get a move on with your holiday marketing campaigns, and mapping out your upcoming efforts. And for many, that will involve ads on Facebook and Instagram, where you can maximize your […]

Continue Reading


Facebook Marketing For Small Businesses.

The current pandemic has brought a lot of heartache, worry and stress for many people. However, community has become a much bigger focus within 2020, with more people considering how they can support local businesses in order to lessen the impacts of the pandemic. Small businesses have been hit hard since the restrictions have come into play. Facebook believe this is particularly true of Black-owned businesses. Black-owned SMBs have been closing […]

Continue Reading


Organic Transactions Across Social Platforms.

Whilst Facebook allows you to clearly see how many transactions have been generated through your paid ads on Facebook Ads Manager, it’s not always clear how to track transactions made through your organic Instagram or Facebook page content. By utilising the ‘Attribution’ tool in the ‘Analyze and Report’ section within your Facebook Business Manager, Facebook breaks down how many purchases were made organically (and through what channel) and the value of […]

Continue Reading