This month we see International Women’s History Month and International Women’s Day. Woo woo, massive cheer for all those women out there!! Anyway, to coincide with this event, Facebook has announced a range of new features to work alongside the launch of multi-participant Instagram Live rooms, which the company has been testing for the last few months. The launch of Live Rooms means creators and others can go live on […]
A huge accomplishment for Mabo’s Senior Social Account Manager happened this week. Our very own Holly shea became Facebook Blueprint Certified. Facebook Blueprint Certification recognises advanced-level proficiency with Facebook’s family of apps and services. Therefore gaining one of these, is an amazing accomplishment. We caught up with Holly herself to find out what she had to say: “Social media advertising is an ever-changing landscape which can be a challenge for […]
Chances are in 2020 if it hadn’t already, your business entered the world of digital. Certainly in the early days of Covid-19 businesses took a reactive approach in an attempt to stay afloat during a global pandemic. It certainly was a good year for digital which already was the fastest-growing sector. As we head to 2021 it’s time to take stock and be proactive as we look to hopefully leave […]
Possibly the biggest social media platform ever, you will have been living under a rock if you have not heard of Facebook!! The popular social media platform is used for both advertising and social purposes, you know what I mean, sharing lost cat posters, checking out your favourite restaurant, the normal. Facebook Advertising can be overwhelming for business owners & who can blame them? Facebook adds 500,000 new users every […]
Wow, wow, wow, Google is surprising us again!! Firstly, merchants around the world were surprised when Google opened the Shopping tab in its search results to FREE product listings. Yes, FREE!! But NOW they have gone that one step further with the second biggest shake-up for Google’s commerce efforts this year. Drum roll please…. Commission-free access to buy on Google (YES, FREE, AGAIN!!) Another bonus is, third parties will also […]
Sooo, if you read ‘Facebook’s Publishes New Christmas Marketing Guide For 2020‘ you will be aware Facebook graced us with some amazing content for CHRISTMAS! However, this week, they have provided us with a ‘Summer of Support’ business training & insight session. Talk about playing with the seasons eh? I did think about how I could get through this article without mentioning the ‘C-word’ … however, I failed. So, let […]
Am I really about to speak about Christmas? YES! Yes I am!! Although, I know this won’t fall on closed ears as a recent study from Pinterest showed people are looking forward to the holidays a little more this year & hoping for a coronavirus-free celebration. We can hope eh? As the COVID-19 situation drags on, December feels like our ‘light at the end of the tunnel. & with that […]
Utilising Social Media to drive business results can be overwhelming and tricky. Unfortunately social won’t allow for a lackadaisical approach. If you are to reach your valued customers on this platform the best approach is a carefully thought out comprehensive strategy that really engages the customer on their level. Simply running ads will only ever be one side of the story. Our team often sees accounts where ads are being […]
