Social

Social platforms are forever changing, make sure you’re up to date with the latest social activities.

Instagram Reels.

It is official!!!! Instagram has added new branded content options, including branded content tags within reels. Instagram has begun to put more emphasis on reels as it seeks to compete with the rise of the new popular platform, TikTok. By offering reels, TikTok has given users the opportunity to make money from their clips. The new tags will give creators the option to formulate deals with brands in order to […]

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Improving Your Facebook Ads.

Everyone want’s to have the best Facebook Ads right? I mean, you can’t blame them really, of course, you want YOUR ads to stand out. With Christmas only around the corner (quite, literally), I am sure you are starting to get a move on with your holiday marketing campaigns, and mapping out your upcoming efforts. And for many, that will involve ads on Facebook and Instagram, where you can maximize your […]

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Facebook Marketing For Small Businesses.

The current pandemic has brought a lot of heartache, worry and stress for many people. However, community has become a much bigger focus within 2020, with more people considering how they can support local businesses in order to lessen the impacts of the pandemic. Small businesses have been hit hard since the restrictions have come into play. Facebook believe this is particularly true of Black-owned businesses. Black-owned SMBs have been closing […]

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Organic Transactions Across Social Platforms.

Whilst Facebook allows you to clearly see how many transactions have been generated through your paid ads on Facebook Ads Manager, it’s not always clear how to track transactions made through your organic Instagram or Facebook page content. By utilising the ‘Attribution’ tool in the ‘Analyze and Report’ section within your Facebook Business Manager, Facebook breaks down how many purchases were made organically (and through what channel) and the value of […]

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Facebook Language Change.

Facebook has announced a new advance in its automatic translation tools which will improve communications between users around the world. To those businesses who target different countries and want to make their advertising more global-friendly, this is definitely one to watch! This new advancement is based on Facebook’s ‘M2M-100’ multilingual machine translation (MMT) model. The model itself is able to translate between any pair of 100 languages without relying on English […]

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Facebook For Business Accounts.

BREAKING NEWS FROM FACEBOOK – Facebook Business Suite has been created & launched. A new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. Now, if it is easier, we definitely want to be involved in it right? Facebook Business Suite works by, combining access to the business’s key updates and priorities. Alongside, offering a way to […]

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What To Expect With Facebook Updates To Attribution Windows, Across Ads Reporting Surfaces.

Facebook has announced that starting 12th October, Facebook will default all attribution windows to 7-day and phase out the 28-day window option which was the default. Note that this change should have no impact on the delivery or performance of your ads. However, it could and most likely will affect the way your results are reported. Put simply, a lot more can happen in 28 days than 7.  It is likely […]

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Facebook Features.

Facebook is one of the biggest social platforms to date, with a user count of 1.69 billion. WOW! Recently, Coming Out Day 2020 took place, which celebrates the LGBTQ community, and acceptance of gender and identity. Facebook decided to give a large-scale platform to particular concerns, in order to help reduce some of the stigma, and make others feel more comfortable in their own efforts to come out. A range of […]

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Instagram Features.

Happy Birthday, Instagram!!! How has this wonderful social platform been in our lives for 10 years already? Making me feel old… to mark the occasion, they are providing us with the presents. New celebratory features and updates, ranging from visual additions to the expansion of its eCommerce tools. Which will be offered to users of the platform. However, Instagram believes, the main celebratory element is its Stories Maps. These provide, for […]

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Facebook Attribution Model.

Facebook has been non-stop with their changes at the moment, and today is no different. Facebook has announced that it’s removing its 28-day attribution window option for Facebook ads, which will mean that advertisers will no longer be able to track direct actions based on their campaigns over a longer period. Facebook’s attribution model allowed advertisers to measure particular responses to their selected campaigns, based on rules they had chosen themselves. Facebook provided […]

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