YouTube Introduce A New Campaign Type

YouTube has introduced a new way for advertisers to run video ad campaigns. The new Video Reach campaign type allows advertisers to upload multiple videos within one single campaign. For advertisers, this latest update means they are now able to upload up to three different asset types within one ad. Experts explain that “this will allow for optimized, more effective campaigns and free up your time to focus on more […]

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Google Text Ads Now Appear On YouTube Search Results

Google explain that their tests indicate similar performance results for text ads on both Google Search and YouTube. From these tests, Google have made the decision to incorporate YouTube into the Search Partner network. For advertisers, this means when you opt-in your text ad campaigns to search partners, your text ads will be able to appear on YouTube search results pages when users enter keywords that are relevant to that […]

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Google Increase Access To Non-Skippable Video Ads

Advertisers are now able to run 15-second non-skippable video ads. Before this update, only a select number of advertisers were able to use these ads through YouTube reservation (similar to Google Preferred). The search engine has now introduced the 15-second non-skippable video ad format to Google Ads, Display and Video 360. In a statement, Google explain “We’re expanding access to advertisers running auction campaigns. Recognising that advertisers should have access […]

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What is TrueView advertising and how do I advertise on YouTube?

  Here at Mabo we have video specialisation certification from Google which means we are deemed as specialists when it comes to managing advertising on YouTube for our clients. But not everyone knows how to advertise on YouTube and even fewer advertisers are aware of what TrueView is. That is why we have put together this very simple guide as to what exactly TrueView is and why you should consider […]

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