Facebook takes new measures to battle copyright.

With the number of people (social and business), that use Facebook – the platform needs to be kept safe and valuable. Facebook is well aware of this, and you have to take your hat off to them, they do everything in their power to make that happen. Therefore, the popular tool of Rights Manager was created, to help advertisers who have a large catalogue of content better control. Allowing them to manage how, when and where their content is shared across Facebook and Instagram.

How do you apply for Rights Manager? 
Users simply fill out a form, assert their rights to the content and then upload the video or images that they want to keep protected. When completed, Facebook will review & if approved, apply its matching system to the base content which will detect any potential re-use. With a wide range of content being covered, this will help rights holders better protect their IP across Facebook’s platforms.

There are many challenges users of the media world face, many of which some areas of law are still catching up. Therefore Rights Manager will allow the user to have that sense of security and control around their content online. Check out the full post HERE. 

Are you thinking about your own Facebook account? Do you need assistance in reaching your target audience in a safe and protected way? We have a fabulous social team that would be more than happy to help. Contact us NOW.