ENHANCING YOUR FEED BEYOND THE BASIC EXPORT FROM YOUR WEBSITE IS AN ESSENTIAL TACTIC NEEDED TO WIN IN THE MODERN E-COMMERCE LANDSCAPE.
Our Enhanced Feeds service follows Google’s ever-evolving best practices and allows us to enhance your feed seamlessly. This action helps us maximise the quality of the feed, increasing relevancy and opening it up to more relevant traffic and ultimately more sales.
The research discovered via our management is transferred seamlessly to your feed focusing on high search volume, converting or preferred terms.
BY ANALYSING PERFORMANCE DATA IN YOUR GOOGLE ADS ACCOUNT, FEEDS CAN BE CATERED TO WORK PERFECTLY IN-SYNC WITH ADVERTISING. LEVERAGING SEARCH VOLUME TRENDS TO MAXIMISE EXPOSURE.
An Enhanced Feed with Mabo is a fresh feed that uses your existing feed data and layers the enhancements on top. By doing so, it stays in perfect sync with your website, avoids any potentially harmful changes and leaves the existing feed and website untouched.
Adding key search queries into your Google product feed will increase your relevancy for either high volume, preferred or converting terms.
Improving visibility for more significant numbers of relevant searches will provide an increased sales volume.
Higher relevancy means lower CPC’s. At Mabo, we can positively influence your account performance before undertaking any PPC Management.
Feed changes alone can provide an increase in your average ROAS. Enhancing your feed will have a positive snowball effect on monthly performance.
THE MABO RULE ENGINE ALLOWS SCALEABLE ENHANCEMENT, PROVIDING YOU WITH LIMITLESS RULES TO AID IN ATTRIBUTE IMPROVEMENTS.
We assess every aspect and attribute of your feed, ensuring that each product is meeting Google’s best practices as well as Mabo’s. Then, we combine this with our CSS to take your shopping performance to the next level.
Our feed enhancement allows you to affect all attributes within a feed, whether precise edits or changes en masse.
Mabo’s built-in ‘traffic light’ system allows us to guide you towards Google’s best practices, for example, the recommended attribute character length.
ALL FEED FORMATS
We accept a wide range of existing and base feeds in the following formats: XML, TXT, CSV, Google Sheet and Shopify Content API.
WANT BETTER THAN BASIC?
ENHANCE YOUR FEED
Find out how our enhanced feed service can help you improve performance.
AS WELL AS OUR FEED ENHANCEMENT SERVICE, MABO’S PPC OFFERING IS COMPREHENSIVE. WE ARE A TOP-TIER GOOGLE PREMIER PARTNER, A GOOGLE CSS PARTNER AND A MICROSOFT CHANNEL PARTNER.
What does this mean? That with us, you’re in the safest hands possible. Advertising via Google Ads or Bing’s equivalent has never been easier to set up and become visible online with some form of result.
However, with this said, advertising using PPC has also never been so competitive, challenging, uncertain, unpredictable and inconsistent. So that’s where we come in.