The First Solution Released Under The Google Ads Brand

Google introduces Smart Campaigns designed specifically for small businesses.

Google Ads Brand

The first new solution launched under Google’s new ‘Google Ads’ brand has been launched. Smart Campaigns are designed purposefully for small businesses without dedicated marketing facilities and staff.

Google explains that Smart Campaigns will be the default campaign type for new advertisers in Google Ads. They are almost entirely automated based on the advertiser’s goal, encompassing every feature such as campaign ad creation, audience targeting, ad delivery, and soon landing page creation.

This feature was revealed last week by Google as they went on to explain that creating easy solutions to appeal to more small businesses ‘makes sense’. Following the recent rebrand that promotes simplicity, we can hope to see more convenient features appearing within Google Ads in the near future.

Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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