Five Reasons Why You Should Review Your Google Ads Account


5 Reasons Why You Should Review Your Google Ads Account

Do you find yourself receiving a lot of calls regarding a review on your Google Ads account and wonder what benefits you would see?
Reviews can actually be key to achieving the best performance you’ve seen, and here are just five of the reasons why:

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Reason One – Every minute counts.

Wouldn’t it be great to have an extra few hours in the day? Google Ads can be pretty time consuming, especially keeping on top of critical optimisations let alone all of the testing.
This is where a review can really help in terms of streamlining the time spent within your account.
It’s key as an agency to be as efficient as possible when it comes to ad management, and something we are constantly improving on. We have a catalog of best practices to share, so why spend hours upon hours working on your account when something as simple as being shown a quick structure change, or a new optimisation process can end up being a huge time saver!


Reason Two – We have a lot of experience to share.

You are the expert when it comes to your industry area, especially your business. This means you’re going to know the best targets to reach for when it comes to achieving your goals, and this knowledge is priceless.
The great thing about a review is the shared experience as a team – one team with combined background knowledge of different industries and businesses.
We can share our learnings when it comes to what works within your Google Ads account, we’ve got years of rigorous testing under our belts and an array of successful strategies. Why trial and error when we’ve already done that for you?


Reason Three – Get your update on Google Ads.

How many times have you been checking through your account or talking to someone and you realise there’s a new feature you haven’t heard about?
We’ve all been there, Google are constantly looking for ways to make account management easier, slicker, and more efficient.
This is where a review can help, agencies that work closely with Google are usually privy to these updates, we’re constantly ensuring we’re on the ball – extra bonus if they Beta test for Google too.
The review process will show you these new features and answer any questions you might have, we want to share helpful knowledge with you!

Reason Four – Are you making the most of your budget?

Now don’t get me wrong, Google Ads is a brilliant tool in gaining new customers for your website. On the other hand, though, there’s an awful lot of traffic out there – and the main question is, are you spending your budget on the right traffic?
This is another great reason to review your account, it’s easy to put an ad in front of thousands of people every day, but the most important thing to remember when it comes to advertising through Google Ads is to ensure you are putting your ads in front of the right people, at the right time. Not all traffic, is good traffic.
It can be very easy to spend budget on those less relevant users, a review should show you how to avoid this and optimise your account for those ready-to-purchase customers out there.


Reason Five – Sometimes, you just need to take a step back.

That’s right, sometimes you need to take a step back and analyse your account’s performance. We have all been guilty of getting sucked into the day-to-day management of Google Ads, when really we need to take a breath and ensure we’re on the right path to success, whatever goals that may be for your business.
Worst case scenario, it could be a great way of confirming you’re doing just that.
And if you’re not hitting targets you set within your account, well that’s where a review can work wonders for streamlining your optimisations and giving your ROI a boost!

But most importantly, what do you have to lose?