Google Ad Grants Agency Pilot Program Update

 

Recent announcements from Google reveal plans for a future Google Grants Program.

Google AdWords

In recent months, Google has been working alongside a number of advertising agencies that focus most of their efforts towards working with non-profit organisations and the Google Grants program.

The Google Grants Program provides some of these organisations with a generous advertising budget every month. There are specific agencies whose main focus is ensuring non-profit organisations remain eligible for the program based on AdWords performance.

In late February this year, Google announced that they were working on a pilot to better understand how the agencies operate within the Google Grants program. Based on this, recent announcements reveal that we can expect an agency program for the Google Grant’s platform in the near future!

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