Google Ads has introduced a new ad format, designed specifically for promoting Black Friday and Cyber Monday deals.
This new ad format allows advertisers to offer a Black Friday promotion extension that only targets specific keywords. The keywords included are:
- Black Friday < Product Name > Deals
- Black Friday < Company Name > Deals
- Black Friday Deals
The same applies to the above when ‘Black Friday’ is replaced with ‘Cyber Monday’.
This Black Friday promotion extension can be easily applied to existing ads and will show at the top of search results as part of the ads that have promotion extensions.
Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.
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