Google Ads Trial Headlines and URL Without Description

Recently, Google has been testing an ad format on mobile devices, in which the descriptions have been removed from search ads.

Google Ads Trial Headlines and URL Without Description

Here, Google has removed any ad copy from the ad, meaning the only visible features are the ad Headlines and URL.

The final 3 results on the first page are only displaying Headlines, with no Description. Potentially, this is an additional incentive for advertisers to be in the top 4 positions and ensure full details of the ad are shown.

Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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