Parallel tracking will be required for all Google AdWords accounts using click measurement systems starting 30th October 2018.
Improving landing-page load times has been central to Google’s efforts for some time now, particularly parallel tracking. Parallel tracking exists to speed up the load times of landing-pages by separating tracking parameters from the landing page URL. With parallel tracking, the user can go straight to the landing page whilst the tracking functionality loads separately.
From 30th October, parallel tracking will be required for all advertisers making use of third-party click measurement systems.
If you’re currently implementing a click measurement system and have confirmed it is compatible with parallel tracking, you are now able to opt into it in the Tracking section in AdWords. At the moment, it only applies to Search Network and Shopping Campaigns.
Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.
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