Google expand local conversion reporting and per-shop visitation

Enterprises and SMBs using location extensions will soon have access to per-shop reports.

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Store visits reporting provides performance breakdowns by each individual store location. This means advertisers can analyse in-person visits to their physical stores and other offline conversions associated with each physical business location. By having an understanding of this information, marketers can adjust the budget accordingly to improve the performance of successful shops or help underperforming locations.

Google has announced that the store visit conversion reporting will be available to those using location extensions by the end of July. In the past, this feature has only been available to large enterprises with a number of store locations, however, following the new update, small businesses are now able to take advantage of the reporting feature.


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