Google Introduce Ad Strength Indicator For Responsive Search Ads

Due to the lack of reporting available in Google Ads, the search engine has introduced ‘ad strength’ rating, that is now visible for advertisers creating responsive search ads.

Google Introduce Ad Strength Indicator For Responsive Search Ads

This Monday, Google revealed their latest updates to help advertisers effectively manage responsive search ads.

The updates include the introduction of an ‘Ad Strength Indicator’, designed to measure the relevance, diversity and quantity of the ad copy in responsive search ads. This rating is measured from “Excellent” to “Poor” and provides recommendations for ways in which advertisers can improve their ads.

This new feature will be available to advertisers from early September. Data will be displayed in a new column within the Google Ads interface, and also show up in the ad creation section for responsive search ads.

Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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