The AMP label is showing on some text ads with AMPed landing pages.
Over the past year, Google has been testing AMP-enabled landing pages from mobile Search Ads. Following the success, Google has now started to experiment with showing the AMP lightning icon next to the description in those text ads.
Evidently, this is just a test, as the feature is not displayed in every ad. However, Google explains that they are always testing new ways to improve their experience for advertisers and users. The search engine doesn’t have anything specific to announce at the moment, but following such developments, we can fully anticipate a similar update becoming a permanent feature.
Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.
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