Google Introduce Call-To-Action Extension For Video Ads

In early 2019, Google Ads are introducing a new CTA extension in place of the current overlay that is available now.

Advertisers will be able to add this extension to TrueView in-stream ads, Bumper ads, and TrueView video discovery ads.

When advertisers main goal is to drive awareness or increase consideration, as opposed to clicks and conversions, then this new extension will be ideal for them.

Here is an example of what the new CTA extension will look like:

Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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