Google Introduce Faster AdWords Experiences


Consumers have extremely high expectations for faster and better online experiences.

google adwords

Consumers high expectations mean it is now more important than ever for advertisers to match and exceed such standards. To help, Google has built new innovations to help AdWords advertisers design the best web experiences

Specifically, Google has made improvements to the speed of click measurement. Research indicates that a one-second delay in mobile page load can reduce conversions by up to 20%. This is why Google introduced support for Accelerated Mobile Pages (AMP) as landing pages in AdWords. This brings the performance benefits of faster mobile pages to search campaigns, meaning customers will now get the fast mobile web experiences they’ve come to expect.

In addition to this, Google has also developed new tools such as the Mobile Speed Scorecard and Impact Calculator. This is designed to save advertisers time and improve the efficiency of their accounts by estimating the revenue impact that can result from improving the speed of a mobile website.

Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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