Google has introduced an add-on that allows advertisers to import AdWords data for analysis and reporting in Google Sheets.
Once the add-on is installed and connected to your AdWords account, you are able to select the metrics columns you want to analyse, set filters and report time frame, and name the report from a sidebar in the Report Configuration tab.
The data will be available in a new tab with the report name previously assigned, allowing for easy identification and access.
You can edit an existing report by going back to the add-ons drop down and selecting ‘Edit a report# from the menu. Here, you will also find the option to refresh reports with the latest data. These reports can be shared with anyone, just like any other Google Sheets.
At the moment, the add-on for AdWords is only in beta, which you can find here. However, if proven to be successful, we can fully expect this to be a permanent feature.
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