Google Launch AdWords Editor 12.3

AdWords editor also now supports custom intent audiences, more robust filtering and responsive search ads.

google adwords

Google has released the latest version of AdWords Editor that includes several new features, including, the ability to download search terms reports, more robust filtering options, account-level extension associations and more.

Most significantly, the new feature supports account-level extension associations, interest categories for Search and Shopping campaigns, custom intent audiences and TrueView for action campaigns.

When analysing keyword lists in AdWords Editor, Google has introduced a new Search Terms tab. Selecting the Search Terms tab brings up a window in which advertisers can select campaigns, ad groups and the metrics they wish to download and evaluate.

In addition to this, there are now eight functions available from the advanced search box that allows advertisers to build queries on items being filtered when such items meet specific criteria.

Here’s a summary of the new features that have been added to the new AdWords Editor:

  • Search terms report.
  • Filter functions.
  • Edit CSV imports.
  • Account-level extension associations.
  • Custom intent audiences.
  • Support for TrueView for action campaigns.
  • Shopping inventory filters: Edit inventory filters for Shopping campaigns.
  • Freezable columns.
  • Faster policy reviews when uploading ads.
  • Responsive search ads.

 

Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

 

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