Google Launch New Conversion-Based Bidding Option

The search engine has introduced a new conversion-based bidding option for display campaigns named ‘Pay for conversions’. This means advertisers will only be charged when users actually convert from the ads, as opposed to being charged based on clicks or impressions.

Pay for conversions makes use of the same bidding algorithm as click-based payment, meaning you’ll never pay more than your target cost per action. For advertisers, the goal here is to generate as many conversions as possible.

To make the most of this new bidding option, advertisers must have over 100 conversions over the past 30 days and the duration between click and conversion must be shorter than 7 days for at least 90% of those conversions.

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