By Scarlett Reeves | Digital Marketing Executive – Mabo Media

Last month, Google launched a new feature that allowed AdWords users to link to the Google optimise platform. Combining the two allows users to test web pages at a granular level, giving more refined results than ever before.

Google AdWords Google Optimize

Google Optimise gives advertisers the opportunity to create and evaluate web page variation experiments, ultimately helping the user understand how variations within a web page perform against a set goal. This shows AdWords users how different campaigns or audiences perform in combination with web page variations.

By linking this data, advertisers can easily identify which web page variation works best for different audiences. This integration, therefore, eases the process of serving the optimal web page experience to targeted audiences.

Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo Media today to see how your PPC advertising could benefit from working with our team of PPC management specialists.


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