Google Rebrand Universal App Campaigns

Google has made the decision to rebrand their Universal App Campaigns, to be known as just “App Campaigns”.

Google has reassured advertisers that the name change will not impact any campaign features or functionality. The search engine believes that the rebrand will help guide users towards selecting the most suitable campaign type for their business goals.

Advertisers will also now be able to find app campaigns within the top-level campaign names, alongside Search, Display, Video, Shopping and Smart.

Universal App Campaigns