Google Showcase Shopping Ads Now Display Video

Google has expanded video capabilities for advertisers across Google.

Google Showcase Shopping Ads Now Display Video

Now, advertisers are able to include videos in Showcase Shopping ads.

Showcase Shopping ads have been around for a while now, and display a multi-image Shopping format that when clicked, directs the customer to a Google-hosted landing page that displays products and descriptions from the advertisers feed. This format is most commonly displayed when users enter broad search term queries.

Within this ad format, the new feature displays a video where the featured image would typically be located. Once the user clicks the ad, they are directed to the Google-hosted landing page where the video is played at the top, and the products are displayed below.

This feature is already available to advertisers using Showcase Shopping ads.

Do you feel you miss the latest Google Ads updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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