Google Trial One Line Brief AdWords Ads


Google is testing a new format for Google AdWords on mobile.

The ads show a box of ads that display “Ads: More For [Your Query]”, followed by an icon and the URL of the advertiser’s designated site. This differs as there is no ad title, description or ad extensions, just the icon and the URL.

Here’s what they look like:

one line brief adwords ads

There is a lot of speculation about the effectiveness of One Line Brief Ads as arguably, there is not enough information provided to the searcher to make a click decision.

The lack of information displayed and dependence on URL potentially means that having a more reputable and clearer domain name will produce greater results. For example, users are far more likely to click through to “” as opposed to “”

Do you feel you miss the latest Google AdWords updates and feature releases? If so, then contact Mabo today to see how your PPC advertising could benefit from working with our team of PPC management specialists.

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