Recently, Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel. Therefore, businesses that advertise mobile apps, as well as those who optimise, target & report on web conversion events from any of Facebook’s tools will be affected.
As much as this is something that we did not want to happen, we do need to prepare. Facebook advertising has always relied on collecting customer’s data whether they have visited your website through mobile, desktop or app. The more data collected the more effective ads are.
Apple is introducing a new privacy option that will allow people to have more control over the data that is collected by advertisers including Facebook. This will undoubtedly affect all advertisers as data quality and quantity is reduced by these new controls.
Actions you can take to prepare:
Of course, there are measures you can carry out to prepare so that you can continue to deliver and measure the performance of your campaigns.
- Update to Facebook’s SDK for iOS 14 version 8.1.
- Check if you need to measure your website’s domain.
- Learn more about how to use Facebook’s pixel to reach devices on iOS 14 and measure performance.
Mabo’s social client’s:
We are able to ease some of the loss and will be making contact with clients individually where any recommendations from Facebook need to be implemented to achieve this.
We caught up with Senior Social Account Manager Holly Shea, to find out what she had to say on the topic.
“Starting in early 2021 Apple will be making some changes that will affect all platforms that has someone go from an apple product to a website or visa versa. New data privacy options will give individuals the option to opt-out of data tracking. Facebook advertising is at its most effective the more data it can collect and this change will inevitably lower the amount of data that feeds into the system.”
Has Apple’s new release got you concerned about your ads? Contact our social team NOW.