Blog

HELPING YOU TO PREPARE FOR GA4

You’ve probably heard by now of all the new updates that Google and other platforms are releasing/planning on releasing over the next year or so. The one that we’ll look at today is an update in Analytics, otherwise known as GA4.   WHAT IS GA4? GA4 is the latest version of Google Analytics which unearths detailed insights about the consumer journey by using machine learning in a more up-to-date and […]

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A Beginners Survival Guide To BrightonSEO & Our Top 3 Takeaways

For many people Brighton is known for its stunning seaside, bustling beaches and iconic Palace Pier but for a couple of days during Spring and Autumn it’s home to the biggest SEO conference in the UK ‘BrightonSEO’. Brighton SEO is a jam packed couple of days consisting of some of the best speakers in the world of search discussing a range of topics including SEO, PR, Ecommerce and even a […]

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ENHANCED CONVERSIONS: WHY, WHAT & HOW

Gone are the days when you hear the word cookie and you associate it with a blue monster from Sesame Street. Now every time you go onto a website you have banners cropping up all over asking you to accept cookies, but we’ll soon be heading away from relying so much on cookies and it’s this that we need to be ready for and prep for.   WHY MOVE TO […]

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Mabo Win at the Microsoft Partner Awards

We were really thrilled and humbled by some fantastic news this week. Mabo have been awarded the Community Response Award at the Microsoft Partner Awards. It’s always nice to win awards and we’ve won plenty in the past for our performance and work in digital marketing, but this one feels a bit special as it’s in recognition of making a real difference to people’s lives. Find out more in the […]

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National Apprenticeship Week: Why we’ll continue to invest in apprentices

As it’s national apprenticeship week we thought it would be a great time to reflect on why employing apprentices has been a huge success at Mabo and to share our thoughts, and the thoughts of our apprentices past and present, on why apprenticeships offer so much value to businesses and young people alike. Why we use apprenticeships Cost Like many businesses our initial foray into employing apprentices was a decision […]

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Black Friday 2021 – What To Expect

Perseverance has recently been crowned 2021’s Cambridge Dictionary word of the year; and it’s not tricky to see why. For our retail clients, 2021 has been a year of undulating challenges: General marketplace uneasiness. Lockdowns and lockdown lifting. Financial uncertainty. Furlough scheme ending. Return of international travel and events stretching consumer pockets. Shipping container crises. Stock and supply chain issues. Rising cost of living. This week, as Cyber Week approaches, […]

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Google Product Kick Off 2021

We checked out the Google Product Kick Off yesterday. Whilst there were heaps of new announcements, here’s just a taste of what got us at Mabo excited.   New Durable Measurement Solutions, Consent Mode and Enhanced Conversions: Consent mode is designed to recover up to 70% of conversions lost to privacy settings, using modelled conversions to fill in the gaps of missing data. With privacy becoming an ever-pressing issue we […]

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GOOGLE SHOPPING ADS DOWN?

Late on Friday (27th August) we became aware of low impressions on Google Ads accounts that run shopping, with some down 80% in clicks, impressions and spend vs comparative days. Our team immediately contacted Google support and our Google reps who were unaware of any issue but escalated the problem. We also reached out to a Google CSS team. We spent hours on Friday evening searching for potential issues in […]

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A Feed Is For Life, Not Just For Christmas Sales.

An Introduction To Feeds Most people who deal with eCommerce know that a product feed is the backbone of selling products through major search platforms. It houses all your essential product information with a range of attributes and comes in a variety of file formats, both static and dynamic. Not many know just how much weight certain product attributes can have on the success of their online business. What if […]

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Facebook’s New Features For International Women’s Day.

This month we see International Women’s History Month and International Women’s Day. Woo woo, massive cheer for all those women out there!! Anyway, to coincide with this event, Facebook has announced a range of new features to work alongside the launch of multi-participant Instagram Live rooms, which the company has been testing for the last few months. The launch of Live Rooms means creators and others can go live on […]

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