Blog

Google Product Kick Off 2021

We checked out the Google Product Kick Off yesterday. Whilst there were heaps of new announcements, here’s just a taste of what got us at Mabo excited.   New Durable Measurement Solutions, Consent Mode and Enhanced Conversions: Consent mode is designed to recover up to 70% of conversions lost to privacy settings, using modelled conversions to fill in the gaps of missing data. With privacy becoming an ever-pressing issue we […]

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GOOGLE SHOPPING ADS DOWN?

Late on Friday (27th August) we became aware of low impressions on Google Ads accounts that run shopping, with some down 80% in clicks, impressions and spend vs comparative days. Our team immediately contacted Google support and our Google reps who were unaware of any issue but escalated the problem. We also reached out to a Google CSS team. We spent hours on Friday evening searching for potential issues in […]

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A Feed Is For Life, Not Just For Christmas Sales.

An Introduction To Feeds Most people who deal with eCommerce know that a product feed is the backbone of selling products through major search platforms. It houses all your essential product information with a range of attributes and comes in a variety of file formats, both static and dynamic. Not many know just how much weight certain product attributes can have on the success of their online business. What if […]

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Facebook’s New Features For International Women’s Day.

This month we see International Women’s History Month and International Women’s Day. Woo woo, massive cheer for all those women out there!! Anyway, to coincide with this event, Facebook has announced a range of new features to work alongside the launch of multi-participant Instagram Live rooms, which the company has been testing for the last few months. The launch of Live Rooms means creators and others can go live on […]

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Merchant Center Promotions.

From a PPC point of view, in addition to being fun, cultural events mark different points throughout the year, holidays are also exciting because they create opportunities for our clients to offer special promotions to their customers, look at Black Friday for example. Promotions are one way our clients can make the most of these events and entice potential customers. Now it should be said that promotions can be used at […]

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Exciting Opportunities For Talented Web Developers At Mabo.

  Strictly no agencies. As developers at Mabo, we take great pride in building technology that makes a difference – for our staff, for our business and for our clients. In a fast moving landscape, the need to innovate is ever-present. We’d like you to join us in that innovation, as we embark on our biggest technical leap yet. We’ve opened up two brand new roles in our close-knit development […]

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Mabo Have Been Upgraded To Elite Microsoft Partners.

It is official, Mabo has officially been upgraded from a select channel partner to the elite tier within Microsoft Advertising’s Partner Program. An amazing accomplishment for the entire team. Partnerships are critical for mutual success and therefore we appreciate the guidance and advice gained from working alongside Microsoft. Mabo has worked with Microsoft in order to bring you, our clients the highest level of quality. Just check out the features and […]

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Budgets: Their Importance and Ambiguity Within The PPC World

As an account manager; one of the largest topics I encounter with clients is budget. It should be an easy one, right? After all, budgeting is something we do every day, whether we’re allocating spends towards our weekly food shops or saving for a brand new Tesla. The answer, unfortunately, is not necessarily. A lot of the time when it comes to talking targets, business owners will have a ballpark […]

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Phoebe Holford – Microsoft Advertising Trailblazer Finalist.

The Microsoft Advertising Partner Awards have announced the finalists and we are over the moon to see Mabo’s very own PPC Team Manager, Phoebe Holford be nominated for Trailblazer of the year.  Trailblazer of the year is awarded to an individual that, in an innovative and engaging way evangelises Microsoft Advertising and drives Microsoft Advertising brand awareness. Phoebe is up against nine other contenders for this amazing award and we […]

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Facebook Blueprint Certification.

A huge accomplishment for Mabo’s Senior Social Account Manager happened this week. Our very own Holly shea became Facebook Blueprint Certified.  Facebook Blueprint Certification recognises advanced-level proficiency with Facebook’s family of apps and services. Therefore gaining one of these, is an amazing accomplishment.  We caught up with Holly herself to find out what she had to say: “Social media advertising is an ever-changing landscape which can be a challenge for […]

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