Insights - mabo.co.uk

Mabo Shortlisted For Microsoft Advertising Regional Partner Awards

We are absolutely delighted to announce that we have been selected as one of the European finalists for the 2019 Microsoft Advertising Regional Partner Awards. As an agency we are extremely proud to have been shortlisted for ‘Rising Star of the Year’. The Microsoft Advertising Regional Partner Awards have been designed to acknowledge and honour the agencies behind some of the most impactful, innovative and performance-driven work from Microsoft Advertising […]

Google Shopping Ads Extended To More YouTube Inventory

Google will be expanding the visibility of their Shopping Campaigns on YouTube. Shopping ads will now be shown on the YouTube home feed and within YouTube search results. Here, users will be able to scroll through a carousel of “Suggested Products” that will appear between videos on the home page or at the top of the search results. For advertisers wanting to make the most of this update, your Shopping […]

Google Ads New Conversion Measurement

Google Ads have announced that advertisers are now able to analyse each conversion by time, meaning not only will you be able to see the date of that the click that let to the conversion, but the date of the actual conversion itself. In an official statement, Google explain “starting today, you can report conversions and conversion values at the time they happened with new ‘by conversion time’ columns. This […]

Responsive Search Ads Are Now Available To All Advertisers

Having been in trial phase for over a year, Google has finally announced that the responsive search ads are now available for all Google ads advertisers. What They Are Responsive search ads are an automated ad format that test out and determine which combinations of headlines and descriptions work best for your ad. Why You Should Care Responsive search ads remove a lot of guesswork for advertisers, in addition to […]

Google Trial Brand New Ad Extension

Google Ads is trialling a brand new ad extension type called ‘lead form extensions’. For advertisers, this new lead form gives customers a faster, easier way to give you their information. How It Works Users who are signed into their Google account are able to click on lead form extension within your search ad. From here, a Google-hosted form will pop up that’s already been pre-populated with their contact information. […]

The Importance Of Working With A Google Premier Partner

What Is A Google Premier Partner? The Google Partners programme is an initiative for advertising agencies who manage Google Ads accounts on behalf of their clients. The programme is made up of three tiers, all of which have a set of minimum requirements that must be met in order to qualify for the relative status. The highest level an advertiser can achieve within the Google Partners programme is Google Premier […]

Cart Metrics Introduced For Google Shopping Campaigns

Advertisers running Google Ads Shopping Campaigns will now be able to view insightful metrics within the User Interface. Google has introduced this new feature to give advertisers a better indication of which products / brands are generating the most revenue. Data that will be available includes: Orders: Sales attributed to ad clicks. Average cart size: Sum of items in-cart divided by number of orders. Average order value: Revenue from clicks […]

Drum Roll Please…

We are absolutely delighted to announce that we have received NINE nominations for The Drum Recommends Awards. The Drum Recommends is a global media platform that exists to help brands choose agencies based on client ratings. Each year, The Drum assess the ratings to identify which agencies are the highest-rated in digital by clients, and recognise those agencies via The Drum Recommends Awards. The awards are designed for […]

What is PPC Management and Why Do You Need It?

In a nutshell, PPC (Pay Per Click) Management refers to the tasks, strategies, and processes involved in managing Pay Per Click advertising. However, it’s not quite that simple. PPC management is all about… Or it is if you’re with the right agency. Why Do You Need A PPC Management Agency? 1 – Specialist Knowledge Identifying what you want to achieve through Google Ads is simple. From increased sales to better […]

The Importance Of Continuous Training

In the ever-changing world of PPC advertising, it is imperative that we stay on top of any new features and ensure that we are in-line with the industry’s best practice. Here at Mabo, we are committed to making sure that all our staff are trained and qualified to manage Google Ads & Microsoft ads accounts to get the best performance for our clients. This means that our award-winning PPC trainer, […]

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