Blog

Instagram Tests Adding Timers To Stories.

We have all been there… clicking & tapping & sighing through 100’s of Instagram stories from everyone we follow. According to screenshots posted by user Kyle Harris (and shared by Matt Navarra), Instagram is now testing new timer listings beneath story bubbles, which will show how long each story has left before it’s erased.  With the timing being available, this may prompt people to view stories before they are removed from Instagram. Unless […]

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Paid Social.

Chances are in 2020 if it hadn’t already, your business entered the world of digital. Certainly in the early days of Covid-19 businesses took a reactive approach in an attempt to stay afloat during a global pandemic. It certainly was a good year for digital which already was the fastest-growing sector. As we head to 2021 it’s time to take stock and be proactive as we look to hopefully leave […]

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Boost your performance on Facebook.

We all want better performance on Facebook right? Video is the best performing content type across all social platforms, and it can help boost engagement, awareness and sales in your end of year push. If you are not promoting videos across your platforms, then this is the time to start! Our friends over at Facebook have provided us with their top 3 tips on how to improve your video content approach. […]

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Google Adds Business Messaging Options.

Google’s brand new feature of business messaging makes it easier for users to get in touch with businesses directly from maps & search.  We have all been there, messaging a business online to find out if they have parking available or any specials on.. not getting a response quickly can lead to you choosing a different venue or company and the company in question losing you as a customer.  Therefore, Google’s […]

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Instagram Reels.

It is official!!!! Instagram has added new branded content options, including branded content tags within reels. Instagram has begun to put more emphasis on reels as it seeks to compete with the rise of the new popular platform, TikTok. By offering reels, TikTok has given users the opportunity to make money from their clips. The new tags will give creators the option to formulate deals with brands in order to […]

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Dynamic Search Ads.

Are you struggling to find relevant keywords to bid on in search? Do you find yourself struggling to hit good click-through-rate levels on search? Then dynamic search is definitely something for you to consider in your ads account! In this blog, I’ll run through what dynamic search is, how you would use dynamic search, why you would use it & some quick tips to get the best early performance. What […]

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Improving Your Facebook Ads.

Everyone want’s to have the best Facebook Ads right? I mean, you can’t blame them really, of course, you want YOUR ads to stand out. With Christmas only around the corner (quite, literally), I am sure you are starting to get a move on with your holiday marketing campaigns, and mapping out your upcoming efforts. And for many, that will involve ads on Facebook and Instagram, where you can maximize your […]

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Organic Transactions Across Social Platforms.

Whilst Facebook allows you to clearly see how many transactions have been generated through your paid ads on Facebook Ads Manager, it’s not always clear how to track transactions made through your organic Instagram or Facebook page content. By utilising the ‘Attribution’ tool in the ‘Analyze and Report’ section within your Facebook Business Manager, Facebook breaks down how many purchases were made organically (and through what channel) and the value of […]

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Facebook Language Change.

Facebook has announced a new advance in its automatic translation tools which will improve communications between users around the world. To those businesses who target different countries and want to make their advertising more global-friendly, this is definitely one to watch! This new advancement is based on Facebook’s ‘M2M-100’ multilingual machine translation (MMT) model. The model itself is able to translate between any pair of 100 languages without relying on English […]

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Auction Insights.

The Auction Insights report feature in Google Ads is a great way to not only view who you are competing with on the paid results but can also be very useful in underpinning account analysis & strategy decisions. Auction Insights let you compare your performance with other advertisers who are participating in the same auctions that you are, and is available for both Search & Shopping results respectively. A report […]

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