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Facebook Marketing For Small Businesses.

The current pandemic has brought a lot of heartache, worry and stress for many people. However, community has become a much bigger focus within 2020, with more people considering how they can support local businesses in order to lessen the impacts of the pandemic. Small businesses have been hit hard since the restrictions have come into play. Facebook believe this is particularly true of Black-owned businesses. Black-owned SMBs have been closing […]

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Organic Transactions Across Social Platforms.

Whilst Facebook allows you to clearly see how many transactions have been generated through your paid ads on Facebook Ads Manager, it’s not always clear how to track transactions made through your organic Instagram or Facebook page content. By utilising the ‘Attribution’ tool in the ‘Analyze and Report’ section within your Facebook Business Manager, Facebook breaks down how many purchases were made organically (and through what channel) and the value of […]

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Facebook Language Change.

Facebook has announced a new advance in its automatic translation tools which will improve communications between users around the world. To those businesses who target different countries and want to make their advertising more global-friendly, this is definitely one to watch! This new advancement is based on Facebook’s ‘M2M-100’ multilingual machine translation (MMT) model. The model itself is able to translate between any pair of 100 languages without relying on English […]

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Auction Insights.

The Auction Insights report feature in Google Ads is a great way to not only view who you are competing with on the paid results but can also be very useful in underpinning account analysis & strategy decisions. Auction Insights let you compare your performance with other advertisers who are participating in the same auctions that you are, and is available for both Search & Shopping results respectively. A report […]

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Facebook For Business Accounts.

BREAKING NEWS FROM FACEBOOK – Facebook Business Suite has been created & launched. A new app designed to make it easier for businesses to manage in a single place their pages and profiles across Facebook, Instagram and Messenger. Now, if it is easier, we definitely want to be involved in it right? Facebook Business Suite works by, combining access to the business’s key updates and priorities. Alongside, offering a way to […]

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What To Expect With Facebook Updates To Attribution Windows, Across Ads Reporting Surfaces.

Facebook has announced that starting 12th October, Facebook will default all attribution windows to 7-day and phase out the 28-day window option which was the default. Note that this change should have no impact on the delivery or performance of your ads. However, it could and most likely will affect the way your results are reported. Put simply, a lot more can happen in 28 days than 7.  It is likely […]

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Facebook Features.

Facebook is one of the biggest social platforms to date, with a user count of 1.69 billion. WOW! Recently, Coming Out Day 2020 took place, which celebrates the LGBTQ community, and acceptance of gender and identity. Facebook decided to give a large-scale platform to particular concerns, in order to help reduce some of the stigma, and make others feel more comfortable in their own efforts to come out. A range of […]

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New Features Within Google Ads.

BIG NEWS FROM GOOGLE! Google have always been fans of ‘machine-learning’ and have introduced a brand new insights page within Google Ads User Interface.  This has been done In response to the current pandemic we are facing. Jerry Dischler, vice president and GM of Ads at Google, spoke about the matter stating, “We’ve now had a chance to take a step back and figure out what some of the long-term […]

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Instagram Features.

Happy Birthday, Instagram!!! How has this wonderful social platform been in our lives for 10 years already? Making me feel old… to mark the occasion, they are providing us with the presents. New celebratory features and updates, ranging from visual additions to the expansion of its eCommerce tools. Which will be offered to users of the platform. However, Instagram believes, the main celebratory element is its Stories Maps. These provide, for […]

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Google Makes Shopping Ads Free.

Probably some of the biggest and best news to come out of these last few months!! Google is now expanding its free display options to businesses in Europe, Africa and The Middle East (wooo). Luckily for America, they have had this luxury since April, and are already well used to the change. Google will also offer tools to help SMBs get back on track, amid the impacts of COVID-19. We […]

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